Frozen food, however, is back on the shopping list after a run of ads promoting deals on fresh fruit. Nisa advertises deals on Birds Eye frozen foods in The Sun, while M&S advertises a "3 for 2" offer on frozen food in several papers.
Sainsbury’s tempts readers with the promise of a breakfast of egg and soldiers this weekend, with its "basic" eggs billed as free range. But elsewhere, supermarkets continue to push various deals on fruit, household products and essentials.
DFS pushes its usual "double savings" message with a double-page spread in the Daily Mail and The Times. The retailer joins several other furniture and DIY stores targeting homeowners over the summer.
San Miguel is one of the few brands launching a new press campaign. It advertises its beer as a slow drink to be enjoyed over time in several newspapers.
Blockbuster pushes out a confused brand message as it struggles to adapt to a changing film market. Competing against the rise of online rental services and the wide choice of pay-TV and on-demand films now available, it pushes DVD sales rather than rentals, advertising Blu-ray Disc deals.
Gucci, meanwhile, runs a rare press ad in The Times, advertising one of its handbags while directing readers to its online store.
The Independent targets families, highlighting "summer culture for kids" in its Arts & Books magazine today, while The Daily Mail offers a free I-Spy car game book.