Paper Round (6 August) - Which clients are advertising in the national press?

The nationals have had a distinct lack of new press campaigns this week, with today's papers carrying ads from supermarkets and car manufacturers repeating long-running brand messages.

  • The-Guardian.jpg

    The-Guardian.jpg

  • The-Times.jpg

    The-Times.jpg

  • Daily-Mirror.jpg

    Daily-Mirror.jpg

  • The-Independent.jpg

    The-Independent.jpg

  • Daily-Star.jpg

    Daily-Star.jpg

  • Daily-Express.jpg

    Daily-Express.jpg

  • The-Daily-Telegraph.jpg

    The-Daily-Telegraph.jpg

of

Frozen food, however, is back on the shopping list after a run of ads promoting deals on fresh fruit. Nisa advertises deals on Birds Eye frozen foods in The Sun, while M&S advertises a "3 for 2" offer on frozen food in several papers.

Sainsbury’s tempts readers with the promise of a breakfast of egg and soldiers this weekend, with its "basic" eggs billed as free range. But elsewhere, supermarkets continue to push various deals on fruit, household products and essentials.

DFS pushes its usual "double savings" message with a double-page spread in the Daily Mail and The Times. The retailer joins several other furniture and DIY stores targeting homeowners over the summer.

San Miguel is one of the few brands launching a new press campaign. It advertises its beer as a slow drink to be enjoyed over time in several newspapers.

Blockbuster pushes out a confused brand message as it struggles to adapt to a changing film market. Competing against the rise of online rental services and the wide choice of pay-TV and on-demand films now available, it pushes DVD sales rather than rentals, advertising Blu-ray Disc deals.

Gucci, meanwhile, runs a rare press ad in The Times, advertising one of its handbags while directing readers to its online store.

The Independent targets families, highlighting "summer culture for kids" in its Arts & Books magazine today, while The Daily Mail offers a free I-Spy car game book.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email