Paper Round (5 August) - Which brands are advertising in the national press?

Change4Life runs an eight-page pullout in the Daily Mirror targeting families while children are at home during the summer break.

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The public health campaign continues despite the 52% year-on-year reduction in spend by the government on advertising.

A front page story in The Daily Telegraph, meanwhile reveals an open letter signed by stars of British cinema calling for the UK Film Council to be saved following its axing by the Culture Secretary in a bid to save more money.

Penny-pinched consumers will be glad to see a 20% off sale starts at B&Q tomorrow, according to full page ads across the tabloids today. Magnet advertises its summer sale in The Daily Mail, Dreams advertises the "last few days" of its sale in the Daily Mirror and the Debenhams clearance sale continues with ads across the press.

The property market looks to be recovering as an ad for runs in The Daily Mail, following a campaign by running earlier this week.

GameStation picks up on the trend for kids to stay indoors playing computer games over the summer, advertising an offer to trade in old games for new.

Starbucks’ boss Howard Schultz is interviewed in the Daily Mirror discussing the business ahead of its 40th anniversary next year and Vogue advertises its September issue in The Independent, The Guardian and The Times. The issue features model Kate Moss on its cover for the 30th time.

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