Paper Round (3 August) - Which brands are advertising in the national press?

Charity appeals sweep the nationals as the aftermath of the floods in Pakistan threaten millions of lives.

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British Red Cross, Unicef and Oxfam launch separate appeals to help those left homeless and threatened by disease after the floods in Pakistan, which have been called the worst for 80 years. Several ads call for donations in campaigns designed to raise awareness of the disaster.

Meanwhile, Dogs Trust runs a half-page ad in The Guardian, alongside editorial coverage across the nationals calling for more to be done to prevent the rising numbers of dogs being abandoned and destroyed. The coverage comes in response to a documentary featuring Battersea Dogs Home, aired last night on BBC1's Panorama.

Dog food brand Bakers is also targeting dog owners, advertising its "meaty meals" with a campaign showing dogs breaking into a factory to retrieve boxes of the food.

American Express takes out a full-page ad in The Daily Telegraph promoting pre-sale tickets for gigs including the forthcoming Guns N' Roses European tour. promotes its iPad app to house-hunters, with a full-page ad in the Daily Mail using images from its recent campaign that ran across women’s glossy magazines.

The Daily Mail reminds readers "it's not too late to win our £320,000 cottage", while the Daily Mirror includes a four-page pull-out to promote its "camping for 95p" offer and The Sun reprises its similar promotion on its front page.

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