Channel 4 expands editorial budget by 10%

Public service broadcaster Channel 4 has unveiled the structure of its single cross-platform content division and confirmed a commitment to spend an extra £50m on content over 2010, bringing the budget up to 2009 levels.

Channel 4: supermarket ad campaign
Channel 4: supermarket ad campaign

A spokesman for Channel 4 confirmed the Channel 4 network budget for programming and content has been increased by £50m, or 10%, to around £550m for 2010, though the final amount may fluctuate.

Channel 4 spent £548.3m on programming and content during 2009 according to its annual report, a decline of 8% or £50.3m from 2008 in response to adverse market conditions.

The chief creative officer role, currently filled by Julian Bellamy as acting CCO, will have 11 direct reports including the recently appointed head of online Richard Davidson-Houston.

In the new role of director of creative diversity Stuart Cosgrove will take on responsibility for Channel 4’s Cultural Diversity team, Indie Relations, Disability Executive and the Paralympics team as well as his existing department of Nations and Regions.

The heads of news and current affairs, drama, comedy, entertainment, features and factual entertainment, documentaries, specialist factual, daytime will all report to the CCO as will the new role of head of channel management.

T4 and Music will now report to the head of entertainment and the three channel managers, for Channel 4, E4/More4 and Film4. Head of acquisitions will report to the head of channel management.

Abraham joined Channel 4 as chief executive on 4 May. He announced he was to merge the TV and online programming divisions as part of a restructure of the broadcaster on 21 June.

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