Paper Round (27 July) - Which brands are advertising in the national press?

With just two years to go before the Olympics several papers run pullouts calling for 70,000 volunteers to help run the London event in 2012.

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Eight-page pullouts are included in The Sun, the Daily Mirror and The Times, as part of a longterm marketing plan, inviting readers to "come and join our party" and including details of where events will be held and how volunteers can contribute.

Lloyds TSB promotes its stake as an official Olympics partner with a full page ad in The Times  promising to help UK businesses "make the most of London 2012" alongside its logo being prominent within the coverage in The Times.

The Daily Telegraph includes a 16-page pullout guide which carries a McDonalds logo, as the presenting partner of the games with a role in recruiting volunteers. BMW and Aviva take out ads in the supplement and the paper also runs an ad from the Royal Mint, promoting a keepsake Olympic coin, marking two years until the event.

The Guardian highlights its "Eyewitness iPad app" today, which boasts the "worlds best images" and is in association with Canon. The Sun is giving away "a month of motors" as part of its Sun Bingo online community.

The Fox FX channel advertises its latest comedy series 'Better Off Ted' due to air tonight.

Supermarkets battle on prices of essentials as Asda "rolls back" the price of its bananas with a full page in several papers.

The supermarket also pushes its "Baby Event" which includes reducing prices of baby food and essentials. Morrisons reveals its "pay less on essentials" deals, including fruit, vegetables and milk across several papers.

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