Directors glum over budgets

Two-thirds of top-level marketers expect their budgets to be stagnant or decline in the last six months of 2010, according to a survey for The Marketing Society.

Budgets: directors remain glum
Budgets: directors remain glum

A poll of society members, carried out by Royal Mail, found that just a third of marketing directors expected an increase to their budgets, many of which have already been slashed during the recession.

Marketers were, however, more optimistic than last year, when only 26% expected an increase in budget.

Search engine marketing, social media, direct mail and TV were viewed by marketers as the most important channels for delivering their messages, according to the survey.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Guardian's Anna Watkins to co-chair Media Week Awards judging

Guardian's Anna Watkins to co-chair Media Week Awards judging

Anna Watkins, managing director of Guardian Labs, will be the co-chair of this year’s Media Week Awards judging.

Share
Power users should offer Twitter something in return

Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says Martin McNulty, the chief of digital marketing agency Forward3D.

Share
Out to lunch with Boisdale Life and David Emin: Jonathan Durden

Out to lunch with Boisdale Life and David Emin: Jonathan Durden

The Boisdale Life Big lunch with David Emin is a regular date where a guest joins him for lunch at one of Boisdales restaurants.

Share

Get news by email