Directors glum over budgets

Two-thirds of top-level marketers expect their budgets to be stagnant or decline in the last six months of 2010, according to a survey for The Marketing Society.

Budgets: directors remain glum
Budgets: directors remain glum

A poll of society members, carried out by Royal Mail, found that just a third of marketing directors expected an increase to their budgets, many of which have already been slashed during the recession.

Marketers were, however, more optimistic than last year, when only 26% expected an increase in budget.

Search engine marketing, social media, direct mail and TV were viewed by marketers as the most important channels for delivering their messages, according to the survey.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

The end of digital doom-mongering is nigh... or is it?

The end of digital doom-mongering is nigh... or is it?

Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau.

Share
Mindshare's huddle: next generation technology and powering dreams

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Share
In pictures: Campaign Media Awards 2014

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

Share

Get news by email