Directors glum over budgets

Two-thirds of top-level marketers expect their budgets to be stagnant or decline in the last six months of 2010, according to a survey for The Marketing Society.

Budgets: directors remain glum
Budgets: directors remain glum

A poll of society members, carried out by Royal Mail, found that just a third of marketing directors expected an increase to their budgets, many of which have already been slashed during the recession.

Marketers were, however, more optimistic than last year, when only 26% expected an increase in budget.

Search engine marketing, social media, direct mail and TV were viewed by marketers as the most important channels for delivering their messages, according to the survey.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Trinity Mirror's digital revenues up nearly 50% in H1 to £14.9m

Trinity Mirror's digital revenues up nearly 50% in H1 to £14.9m

Trinity Mirror has reported "good progression" in its half-yearly results today, with digital revenues rising nearly 50% and falls in print ads slowing.

Share
Outdoor Plus expands portfolio as part of £10m investment

Outdoor Plus expands portfolio as part of £10m investment

Out-of-home specialist Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014.

Share
AOL appoints Marta Martinez to head global video sales

AOL appoints Marta Martinez to head global video sales

AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales.

Share

Get news by email