Directors glum over budgets

Two-thirds of top-level marketers expect their budgets to be stagnant or decline in the last six months of 2010, according to a survey for The Marketing Society.

Budgets: directors remain glum
Budgets: directors remain glum

A poll of society members, carried out by Royal Mail, found that just a third of marketing directors expected an increase to their budgets, many of which have already been slashed during the recession.

Marketers were, however, more optimistic than last year, when only 26% expected an increase in budget.

Search engine marketing, social media, direct mail and TV were viewed by marketers as the most important channels for delivering their messages, according to the survey.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Condé Nast builds digital team with four hires

Condé Nast builds digital team with four hires

Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.

Share
News Corp to acquire US online property company Move for $950 million

News Corp to acquire US online property company Move for $950 million

News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US.

Share
Sky invests $5 million in native ad tech firm

Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

Share

Get news by email