InStyle.co.uk launches travel channel with Luxe City Guides

IPC's fashion and beauty website for InStyle magazine has unveiled a new travel channel, backed by a six-month partnership with Luxe City Guides.

InStyle: offers channel travel in partnership with Luxe City Guides
InStyle: offers channel travel in partnership with Luxe City Guides

The channel will feature content from both Luxe City Guides and the InStyle team, with reviews of hotels, spas, bars and restaurants in cities such as London, Paris, New York and Rome.

InStyle’s August issue will promote the partnership by offering a covermount of a Luxe City Guide, created especially for InStyle, for copies sold in WHSmith.

Sian Cupid, head of marketing for InStyle, said: "InStyle is delighted to be working with Luxe City Guides on this exciting partnership. Across print and online, the brand fit is perfect."

Eilidh MacAskill, editor of InStyle, said: "We are always looking for fresh ways to entertain and inform our readers, and the new travel website will do just that. It is a fabulous way to extend our relationship with the brilliant Luxe City Guides and, vitally, to help our readers have the most stylish holidays possible."

InStyle will promote its new online travel channel with ads in IPC magazines and websites.

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