Shortlist runs A-Team cover specials

Shortlist magazine is today running four different cover wraps each featuring one of the characters from 20th Century Fox's film 'The A-Team', out on 28 July.

  • 137_adv_ateam-fc-ba.jpg

    137_adv_ateam-fc-ba.jpg

  • 137_adv_ateam-fc-face.jpg

    137_adv_ateam-fc-face.jpg

  • 137_adv_ateam-fc-hannibal.jpg

    137_adv_ateam-fc-hannibal.jpg

  • 137_adv_ateam-fc-murdoch.jpg

    137_adv_ateam-fc-murdoch.jpg

of

'The A-Team' revives the beloved characters of Hannibal, Murdock, BA Baracus and Faceman from the 1980s US TV action series.

The deal was agreed by Shortlist ad director Chris Healy with the studio's media agency Vizeum.

Terri White, Shortlist editor, said: "We felt we were right on the money with this one, seeing as our reader is a 30- to 31-year-old male and it has got that retro element. We all remember 'The A-Team' being on telly when we were kids.

"The split cover run is special as it's collectable – we've already got readers ringing up saying they have three but need the fourth. I've got visions of 30-year-old men running around London trying to collect the set."

According to ABC figures Shortlist's average circulation in the July to December 2009 period was 513,148 copies, up 1.4% year on year.

Shortlist recorded the highest circulation of the men's lifestyle magazines, ahead of Sport which had a circulation of 306,435.

The magazine with the third highest issue circulation figure and the highest of the paid-for titles in the sector was Men's Health, published by Natmag Rodale, which recorded a figure of 250,577 copies.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email