Paper Round (15 July) - Which brands are advertising in the national press?

Ryanair takes out an ad in two quality papers to apologise for an earlier ad criticising competitor EasyJet, while other travel companies hope to catch late bookings as schools break up for the summer.

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Ryanair has issued the grovelling apology on page nine of The Guardian and page 11 of the Daily Telegraph, which also includes a photograph of a smiling Stelios.

Thomas Cook advertises its "schools out" summer sale with an ad in The Times and The Sun. Korean Air highlights its "excellent service" in an ad running in The Times and the "Hols from £9.50" promotion continues in The Sun.

Halfords takes a full page in The Times and The Daily Mail pushing half price bikes and camping equipment ahead of the school holidays. Millets has the same idea, advertising a tent sale in The Independent.

McDonalds is prepared for the change in weather, putting out a full-page ad in The Sun declaring "hooray for drizzle" as part of its current weather campaign.

HMV launches its summer sale advertising "new deals" in the Independent, The Guardian and The Sun. The entertainment retailer reported a rise in profits last month despite a drop in sales. Meanwhile Asda competes with a full page in The Sun highlighting deals on albums.

Argos gets in on the electronics deals with a full page pushing TVs, followed by another page highlighting phones, laptops and the iPod Touch in the Daily Express. The catalogue company is currently reviewing its digital ad account, signaling a futher push towards online promotion and services.

Supermarkets are still pushing various savings across the papers with Morrisons picking out a deal for an Indian meal for two for £8 in The Sun.

Debenhams advertises its latest ‘blue cross sale’ taking up to 70% off prices, Sky continues its campaign to promote its full package service with another double page ad in The Sun and eco cars are being targeted at the readers of The Independent, with ads from Citroen and Seat.

Channel 4 hopes to raise anticipation of its new series, advertising the ‘Undercover Boss’ with a full page in ad in several papers, before its launch tonight. The series follows the launch of 'The Fairy Jobmother' which debuted with two million viewers.

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