Gary Rhodes launches customer magazine

Gary Rhodes, the TV chef and restaurant owner, is launching a bespoke magazine through contract publishers MMC Media with the first issue available from August.

Gary Rhodes: launches customer magazine
Gary Rhodes: launches customer magazine

Rhodes is a new high-end monthly magazine which coincides with the Michelin-starred chef's 30 anniversary in the restaurant business. 

The perfect-bound publication will have a print run of 20,000 for the first 12 months and will be distributed to customers at his restaurants for free, including those abroad in Dubai and Grenada.

Approximately a third of the magazine is advertising. Launch partners include high-end leisure, travel, food and alcohol brands including Bentley, Hilton, Grand Cru champagne and Coutts.

Chris Shorley, director at MMC Media, said: "The magazine aims to connect with existing clientele and new customers. It will promote Gary's empire while providing a keepsake for the client."

MMC Media also publishes customer magazines for clients such as Le Gavroche and Mercedes.

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