Paper Round (14 July) - Which brands are advertising in the national press?

Supermarkets take out several ads across all the tabloids today, pushing special offers and competing on price.

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In The Sun, Asda advertises a Princes Tuna deal, highlighting its price guarantee while Sainsbury's pushes its buy-one-get-one-free offers with a full page.

Tesco advertises half-price cleaning products, then a later offers a discount on Kellogg’s Rice Crispy Squares.

Aldi takes a full page and throws electronics in with grocery deals, while Asda reappears with another two ads, the first pushing book offers and the second cosmetics.

The Daily Mirror has a comparable ad schedule for supermarket clients. Asda, Tesco, Morrisons, Sainsbury’s and Aldi all run ads, highlighting the same offers. The Express and the Daily Mail also carry similar ads from the big supermarket chains.

Meanwhile, the Guardian advertises Medion electronic notebooks, and Dell promotes laptops in The Daily Express with a full-page ad.

LG advertises its ‘Optimus’ handset in The Times and The Independent, carrying Orange, O2 and Vodafone logos to show its compatibility with different networks. Vodafone promotes an "unlimited texts" deal with The Sun after news it is axing 100 marketing jobs.

John Lewis, which is holding a clearance sale until Sunday, books ads in almost all the national papers.

And Boots, which is giving away a free second pair of glasses in its stores and in its Dollond & Aitchison branches, has ads in many of today’s papers.

Volkswagen and Lexus both take ads in The Times, Mercedes-Benz takes a half-page in The Independent, and The Daily Telegraph runs ads from Volkswagen and Toyota. Peugeot chooses The Guardian for a half-page ad.

The Peter Mandelson book promo enjoys a third consecutive day on the cover of The Times, with further extracts from the book inside.

The Law Society takes a strip ad on page threee of The Independent, directing potential clients to its website.

The Sun’s "hols from £9.50" offer remains on its cover. Superdrug also targets holiday makers with a sun-care offer, advertised with a half page in The Sun. The retailer is on the look out for a new creative agency to handle its account worth £5m. Sandals makes a comeback on The Daily Telegraph cover with a strip ad.

McDonalds advertises its summer menu with a full-page ad on page 12 of The Sun, while Burger King appears on page 27 pushing its 99p breakfast. The McDonalds ad also appears in several other papers supporting its ongoing 'weather' campaign.

Sky reminds readers of The Sun there is only one day left to get hold of a free Sky+ box, with a double-page ad explaining the deal. BT competes a page later, offering a fee ‘hub’ worth £89.99 when users sign up.

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