Paper Round (12 July) - Which brands are advertising in the national press?

The release of Disney's 'Toy Story 3' and launch of Peter Mandelson's book are supported by promotions today while food brands get some bad press and Spain hopes its World Cup win will attract tourists.

  • Daily-Mirror.jpg


  • The-Sun.jpg


  • The-Times.jpg


  • Daily-Mail.jpg


  • The-Daily-Telegraph.jpg


  • The-Guardian.jpg


  • Daily-Express.jpg


  • Daily-Star.jpg


  • The-Independent.jpg



News Corporation makes the most of its assets, promoting its Harper Collins published memoirs from Peter Mandelson in The Times.

Readers can also save 30% off the cover price by keeping it in the family and ordering the book through The Times Bookshop.

Visit Spain uses last night's World Cup win to advertise itself as a holiday destination to readers of The Daily Telegraph.

Food brands, including Haribo, Nestle, Mars and Bernard Matthews, get bad press in the Daily Mail with a feature on page 12 and 13 revealing "the rubbish an average child eats every year".

Action Aid takes a half page ad in The Guardian, reminding readers that six months on from the Haiti earthquake disaster, child sponsors are still needed to help the struggling country.

Tesco is the latest brand to join forces with Disney, offering Daily Mirror readers a chance to win tickets to the premiere of Toy Story 3, backed up by a feature about the film.

The National Geographic channel advertises the start of its 'Sea Patrol UK' series tonight, with a full-page ad in the Daily Express.

British Gas is running a press campaign across several papers promoting a third off a new boiler while Ikea advertises its 75% off sale in The Daily Telegraph. The utilities firm recently restructured its marketing team to allow more brand marketing.

The Sun returns its "Hols from £9.50" offer to its cover. Readers must collect 10 tokens to take advantage of the offer, while the summer sun theme continues in The Daily Mail with the launch of a token offer for free designer sunglasses.

Vodafone says "thank you" to its customers, promoting its involvement in summer events through a press campaign running in The Sun and The Daily Telegraph and mobile network Three runs consecutive ads across two pages in the Daily Mirror, promoting its £25 monthly contract.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.


Get news by email