Nickelodeon said the site makes it easier and quicker to deliver more integrated campaigns for advertisers, including bespoke microsites linked to on-air ads, as well as standard banners and MPUs.
The new games, based on shows such as super-hero cartoon ‘Fanboy & Chum Chum’ and boy-band programme ‘Big Time Rush’, will allow children to interact with Nickelodeon programmes and build engagement.
The ‘Big Time Rush’ game, created by digital creative agency Public, will allow users to look after the members of the band by managing their diary on a daily basis.
Roy Edmonds, digital director at Nickelodeon UK, said: "The site places emphasis on providing a distinctive online experience in an increasingly competitive marketplace, and aims to improve ‘findability’ and increase reach, particularly among boys and younger children."
Edmonds added: "The site also has greater commercial scope for more integrated sponsorship opportunities. We can provide bespoke site builds which are promoted on-air. The website allows us to provide solutions that reflect what our commercial partners want."