Pippa Rubin joins MEC Access as strategy director

MEC Access, the sports and entertainment partnership agency, has appointed Pippa Rubin as strategy director.

Pippa Rubin: joins MEC Access
Pippa Rubin: joins MEC Access

Rubin joins MEC Access from Mindshare where she worked as an account director. She has experience on a range of global clients including HSBC, BP, Unilever and Nike and was also part of the successful London 2012 bid team.

At the agency Rubin will provide strategic consultancy across all of the agency's clients, which include Danone Waters and Spar.

She will also be responsible for identifying and developing integrated partnerships, reporting to Tove Okunniwa, managing partner of MEC Access.

Rubin replaces Will Cook, who left the company at the end of January.

In March Spar UK appointed MEC Access Manchester to handle its sponsorship account, focused around UK Athletics. The retailer wants to use its sponsorship, which began in 2004 to leave a legacy after the 2012 London Olympic Games.

The account is integrated with Spar UK's strategy with the media planning and buying activity already handled by Mediaedge:cia.

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