Scotsman.com's recruitment site in £2m ad push

Regional publisher Johnston Press is kicking off a £2m, four-month ad campaign to extend the reach of its Scotsman.com/jobs recruitment site.

Scotsman.com: launches ad campaign by 60 Watt
Scotsman.com: launches ad campaign by 60 Watt

The campaign, which has been created by 60 Watt, with media planning by Feather Brooksbank, will run across a number of media, including radio, outdoor, online, search, print and email.

The theme of the ads has been inspired by website Postsecret.com – an online community art project that gets people to mail in their secrets anonymously, on the back of a postcard.

The campaign is designed to tap into the secret world of emotions experienced by jobseekers, as they aspire to better careers.

Henry Faure Walker, The Scotsman Publications' general manager, said: "We launched Scotsman.com/jobs onto a new technology platform in January of this year, and have been delighted by the growth in traffic, with monthly unique users now running at 180,000."

The campaign will initially target the Edinburgh and Lothians areas, before being rolled out across the rest of Scotland.

The jobs site was launched in August last year.

In March, Johnston Press reported a 56% drop in profits during 2009 after it experienced falling ad revenues.

Scotsman.com campaign by 60 Watt

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email