KidsCo to re-launch website ahead of new channel

International children's TV network KidsCo has begun a roll out of an enhanced version of its website ahead of the anticipated launch of its UK pay TV channel this summer.

KidsCo TV's new website
KidsCo TV's new website

The new design will provide brands with multi-platform commercial opportunities to engage with KidsCo's core audience of children and families on a multinational or regional basis.

Children can stream KidsCo programming, download play materials such as colour-in sheets and play interactive games as well as upload photos, drawings and jokes to share with other users.

The website, KidsCotv.tv, launched in Australia yesterday and will go live in the UK on 2 August and be rolled out across Asia, Western Europe, Central and Eastern Europe and the Middle East in 11 languages by September this year.

Rob Mackenzie, worldwide sales director at KidsCo, said: "This website provides us with the opportunity to offer clients the chance to advertise on our website as well as on the channel. We are looking forward to developing multi-platform advertising packages that will help them reach a targeted audience of children and families."

KidsCo programming features well known characters such as Sonic the Hedgehog as well as original commissioned content such as ‘Boo & Me' and ‘Jass Time!'.

Paul Robinson, managing director of KidsCo, said: "As a channel, we set out to distinguish ourselves in the television market and have redesigned the website to extend our family-friendly, educational entertainment online.

"As a result, we have created an interactive online community which offers exciting and fun activities and programming for six to 10 year old kids that complements the channel and provides them with a fun and safe online community."

KidsCo is a joint venture between NBC Universal, Corus Entertainment Inc. (Nelvana) and Cookie Jar Entertainment and currently has channels on linear TV, VOD, SVOD or IPTV in 92 territories throughout the world in 17 languages but is yet to announce a launch date for its UK channel.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email