Guardian and Observer launch membership scheme

LONDON - Guardian News & Media ( GN&M), the publisher of The Guardian and The Observer, has launched a new membership scheme as it looks to enhance its subscriber base and drive up reader numbers.

The Guardian: membership reader loyalty scheme
The Guardian: membership reader loyalty scheme

The GN&M scheme is called "Extra" and will offer its readers a range of benefits for subscribers to The Guardian and The Observer.

GN&M has tied up with National Portrait Gallery, Eden Project, English National Opera and Tate Britain for the scheme, which will offer benefits include attending exclusive events and special offers.

Members of the scheme will also be given access to the newspaper group's newsrooms, including interviews with its journalists.

A dedicated web page at Guardian.co.uk/extra will showcase the latest offers, events and competitions for members as well as providing an opportunity for feedback and suggestions.

There will also be a dedicated 'Extra' section in both The Guardian and The Observer each week.
Current subscribers to the Guardian and the Observer will automatically join the scheme as part of their package.

The scheme offers a free trial for readers registering before 31 August 2010. Annual membership for non-subscribers after 31 August will be £25.

Newspaper publishers have looked to heavily invest in membership schemes as a means to lock in long-term readers. News International and Telegraph Group have both launched high-profile schemes in recent years.

 

 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email