Talk Talk in £20m X Factor sponsorship

The UK's second largest broadband provider TalkTalk has renewed its sponsorship of ITV1 flagship property X Factor, committing to a further three-year deal understood to be worth £20m.

X Factor's Joe McElderry: Talk Talk sponsorship
X Factor's Joe McElderry: Talk Talk sponsorship

The deal will build on the success of the X-Factor, which was won last year by 18-year-old Joe McElderry. 

A Talk Talk spokesperson confirmed the deal but would not verify its value.

TalkTalk also announced its first quarter results, adding 42,000 new customers in the first three months of the year, according to its first trading update since it de-merged from Carphone Warehouse in March and a full ten months after it bought broadband rival Tiscali.

Revenues at the group in the first quarter jumped by 21.7 per cent to £1.69bn.

The company has also committed itself to Project Canvas in partnership with the BBC, ITV, Channel 4, Five and communications companies Arqiva and BT.  

"We are confident of that revenue growth. This is a growing business and we plan to keep growing," said TalkTalk founder and chairman Charles Dunstone.

McElderry was controversially beaten to the Christmas number one slot, traditionally held by X Factor finalists, by heavy rock band Rage Against The Machine following a Facebook campaign on behalf of the group.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Banner ads at 20: why don't people want their faces on elves?

Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

Share
WPP posts 3 per cent rise in third-quarter revenue

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

Share
Channel 4 expands interactive ads to mobile

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

Share

Get news by email