Talk Talk in £20m X Factor sponsorship

The UK's second largest broadband provider TalkTalk has renewed its sponsorship of ITV1 flagship property X Factor, committing to a further three-year deal understood to be worth £20m.

X Factor's Joe McElderry: Talk Talk sponsorship
X Factor's Joe McElderry: Talk Talk sponsorship

The deal will build on the success of the X-Factor, which was won last year by 18-year-old Joe McElderry. 

A Talk Talk spokesperson confirmed the deal but would not verify its value.

TalkTalk also announced its first quarter results, adding 42,000 new customers in the first three months of the year, according to its first trading update since it de-merged from Carphone Warehouse in March and a full ten months after it bought broadband rival Tiscali.

Revenues at the group in the first quarter jumped by 21.7 per cent to £1.69bn.

The company has also committed itself to Project Canvas in partnership with the BBC, ITV, Channel 4, Five and communications companies Arqiva and BT.  

"We are confident of that revenue growth. This is a growing business and we plan to keep growing," said TalkTalk founder and chairman Charles Dunstone.

McElderry was controversially beaten to the Christmas number one slot, traditionally held by X Factor finalists, by heavy rock band Rage Against The Machine following a Facebook campaign on behalf of the group.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email