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As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take a stab at the flatulent notion of true love.
The boss of one of the world's leading media agencies has warned that last year's "Mediapalooza" when an unprecedented number of big clients put their accounts up for review at the same time "is now the new normal".
UKTV has unveiled the new look of its W channel, which will replace Watch in a rebrand next week that is aimed at women in their thirties.