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The Week Junior, the Dennis Publishing title, has attracted more than 10,000 paid subscribers three months after its launch.
As more cynically-minded consumers batten down the hatches against the deluge of Valentine-themed marketing mush raining down ahead of the 'big day', we decided to snatch Cupid's arrow mid-air and take a stab at the flatulent notion of true love.
The boss of one of the world's leading media agencies has warned that last year's "Mediapalooza" when an unprecedented number of big clients put their accounts up for review at the same time "is now the new normal".