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Ad-blocking has had little impact so far on MailOnline, as its owner reported ad revenue growth from its newspaper websites has recovered from a summer slowdown.
The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded.
Matomy Group as appointed Rupert Howell, the former managing director of brand and commercial at ITV, as the Israeli ad tech company's non-executive chairman.