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Mondelez International has moved its £40 million UK and $200 million (£131 million) US media accounts into Carat, following a global review.
Danepak, the Danish bacon brand, has created a spoof of the BBC's The Great British Bake Off, called the Great British Bacon Off.
The vast majority of people are now consuming two or more different types of media, the IPA's latest TouchPoints dataset has revealed.