Nielsen hires former AOL sales strategy director Bradford

LONDON - The Nielsen Company has appointed former AOL Europe director of insights and sales strategy, Andrew Bradford, to the role of vice-president of client consulting, media, for its European online division.

Nielsen: Bradford takes vice-president role in European online division
Nielsen: Bradford takes vice-president role in European online division

Bradford left last month after seven years at AOL, as part of its global cost-cutting programme that more than halved its UK marketing department.

At AOL, Bradford was responsible for a range of insight, strategy, marketing and sales roles, working across the business to drive content, marketing, operational and commercial agendas. 

In his new role, he will report to Louise Ainsworth, managing director online and advertiser solutions, EMEA.

Separately, The Nielsen Company has acquired US-based GlanceGuide, a video analytics and technology company. The video business has been immediately integrated into Nielsen's online video measurement tools that will enable it to deliver daily insights to media publishers, agencies and advertisers. 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

What's next for Twitter to become more ad-friendly?

What's next for Twitter to become more ad-friendly?

After a mixed set of results for the social messaging network in the second quarter of 2015, Wunderman's senior client director says its event targeting platform is a positive step forward.

Share
Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani to leave Haymarket for Bloomberg Media

Arif Durrani will be leaving Haymarket to join Bloomberg Media as commercial editor for Europe, the Middle East and Africa.

Share
DreamWorks to launch first dedicated channel in Thailand

DreamWorks to launch first dedicated channel in Thailand

DreamWorks Animation is to debut its DreamWorks channel in Thailand alongside local pay TV operator CTH and HBO Asia.

Share

Get news by email