Nielsen hires former AOL sales strategy director Bradford

LONDON - The Nielsen Company has appointed former AOL Europe director of insights and sales strategy, Andrew Bradford, to the role of vice-president of client consulting, media, for its European online division.

Nielsen: Bradford takes vice-president role in European online division
Nielsen: Bradford takes vice-president role in European online division

Bradford left last month after seven years at AOL, as part of its global cost-cutting programme that more than halved its UK marketing department.

At AOL, Bradford was responsible for a range of insight, strategy, marketing and sales roles, working across the business to drive content, marketing, operational and commercial agendas. 

In his new role, he will report to Louise Ainsworth, managing director online and advertiser solutions, EMEA.

Separately, The Nielsen Company has acquired US-based GlanceGuide, a video analytics and technology company. The video business has been immediately integrated into Nielsen's online video measurement tools that will enable it to deliver daily insights to media publishers, agencies and advertisers. 

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Havas Media wins media account for investment firm Source

Havas Media wins media account for investment firm Source

Havas Media International has been appointed to handle the international media planning and buying account for global investment firm Source.

Share
Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.

Share
Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.

Share

Get news by email