Last-minute digital surge for Labour as Brown is hit on YouTube

LONDON - The Labour Party has received a last-minute online boost as a "barnstorming" speech by Gordon Brown on Monday became the most-watched video on YouTube in the UK.

The speech at the Citizens UK, the movement of trade unions, religious groups and community organisers, was described by The Guardian as "utterly compelling" and "barnstorming".

The video is currently the "most viewed" video on YouTube in the UK video with almost 90,000 views and the second in the "most popular" section.

The speech is being talked about across the web and has helped the hashtag #imvotingLabour to trend not only in the UK, but worldwide on Twitter

As part of its final push the Labour Party has created a splash page on the front of its website and is texting members and supporters today to ask them to help out tomorrow.

They are able to volunteer from the Labour's front page and then receive a phone call within hours from someone in the party's dedicated volunteer team.

Douglas Alexander, Labour's general election coordinator, said: This election is going to be very close and there are still an unprecedented number of undecided voters. Our supporters are campaigning hard in the final hours of this campaign. In the last few days we’ve taken £100,000 in small donations online.

"And we've sent a text message to tens of thousands of our supporters today asking them to go to our website and volunteer to help get out the vote on polling day. They give their details and are then phoned within hours with details of the best place for them to go and help. Thousands of people are offering their help. We're confident that we’ll have our strongest polling day operation ever as a result of this activity."

Tory supporters hit back and pushed #Imvotingconservative into a trending position on Twitter.

More on The Red, Yellow and Blue Brand Republic election blog

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

Share
UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

Share
Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

Share

Get news by email