Last-minute digital surge for Labour as Brown is hit on YouTube

LONDON - The Labour Party has received a last-minute online boost as a "barnstorming" speech by Gordon Brown on Monday became the most-watched video on YouTube in the UK.

The speech at the Citizens UK, the movement of trade unions, religious groups and community organisers, was described by The Guardian as "utterly compelling" and "barnstorming".

The video is currently the "most viewed" video on YouTube in the UK video with almost 90,000 views and the second in the "most popular" section.

The speech is being talked about across the web and has helped the hashtag #imvotingLabour to trend not only in the UK, but worldwide on Twitter

As part of its final push the Labour Party has created a splash page on the front of its website and is texting members and supporters today to ask them to help out tomorrow.

They are able to volunteer from the Labour's front page and then receive a phone call within hours from someone in the party's dedicated volunteer team.

Douglas Alexander, Labour's general election coordinator, said: This election is going to be very close and there are still an unprecedented number of undecided voters. Our supporters are campaigning hard in the final hours of this campaign. In the last few days we’ve taken £100,000 in small donations online.

"And we've sent a text message to tens of thousands of our supporters today asking them to go to our website and volunteer to help get out the vote on polling day. They give their details and are then phoned within hours with details of the best place for them to go and help. Thousands of people are offering their help. We're confident that we’ll have our strongest polling day operation ever as a result of this activity."

Tory supporters hit back and pushed #Imvotingconservative into a trending position on Twitter.

More on The Red, Yellow and Blue Brand Republic election blog

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

McCann picked to resurrect Homepride's Fred

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

Share
Radio Times: 50 years of Doctor Who covers

Radio Times: 50 years of Doctor Who covers

Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.

Share
Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.

Share

Get news by email