Analysis

How digital 'plumbing' is helping ads flow faster

How digital 'plumbing' is helping ads flow faster

Trust under threat: Bob Wootton's advice as he leaves the ISBA

Trust under threat: Bob Wootton's advice as he leaves the ISBA

Behind the BBC's new in-house agency

Behind the BBC's new in-house agency

Music: The art of search
[Sponsored feature]

Music: The art of search

Sky bets on power of advertising in TV war

Sky bets on power of advertising in TV war

Media agnostics, you're committing blasphemy

Media agnostics, you're committing blasphemy

Music: When technology hits the right note
[Sponsored feature]

Music: When technology hits the right note

Cinema sales live up to their blockbuster billing

Cinema sales live up to their blockbuster billing

Commercial strategy at The Guardian under fire

Commercial strategy at The Guardian under fire

The new deal-makers

The new deal-makers

Revolution in music brings opportunities for brands

Revolution in music brings opportunities for brands

The year ahead for television

The year ahead for television

The year ahead for radio

The year ahead for radio

The year ahead for outdoor

The year ahead for outdoor

The year ahead for news brands

The year ahead for news brands

The year ahead for magazines

The year ahead for magazines

The story of 'Share a Coke': video
[Sponsored feature]

The story of 'Share a Coke': video

Media Agency of the Year 2015: the7stars

Media Agency of the Year 2015: the7stars

Top 10 media planners 2015

Top 10 media planners 2015

2015 in review: Separation, convergence and diversity - but no earthquakes

2015 in review: Separation, convergence and diversity - but no earthquakes

Media Network of the Year 2015: PHD

Media Network of the Year 2015: PHD

Top 10 media buyers 2015

Top 10 media buyers 2015

Top 10 commercial chiefs 2015

Top 10 commercial chiefs 2015

Top 10 media suits 2015

Top 10 media suits 2015

Top 10 press ads of 2015

Top 10 press ads of 2015

Top 10 outdoor ads of 2015

Top 10 outdoor ads of 2015

Top 10 radio ads of 2015

Top 10 radio ads of 2015

Medium of the Year 2015: Channel 4

Medium of the Year 2015: Channel 4

Advertiser of the Year 2015: Channel 4

Advertiser of the Year 2015: Channel 4

Innovation and IP are media's top trends

Innovation and IP are media's top trends

Channel 4's unique remit must be cherished

Channel 4's unique remit must be cherished

Mixmag emulates Vice by dancing with brands

Mixmag emulates Vice by dancing with brands

VCCP builds media offer with Adconnection deal

VCCP builds media offer with Adconnection deal

Putting Trinity Mirror on the map

Putting Trinity Mirror on the map

WPP deal is a risk worth taking for Essence's Juhl

WPP deal is a risk worth taking for Essence's Juhl

Helping brands take aim in the battle of words

Helping brands take aim in the battle of words

Time to fight back against the prejudice of 'printism'

Time to fight back against the prejudice of 'printism'

ANA probe will follow the money

ANA probe will follow the money

The role magazines play in improving well-being

The role magazines play in improving well-being

Should youth brands shift ad budgets from TV to YouTube?

Should youth brands shift ad budgets from TV to YouTube?

How Borders' demise is a crucial lesson in data

How Borders' demise is a crucial lesson in data

Programmatic TV scheduled for prime time in the UK
[Sponsored feature]

Programmatic TV scheduled for prime time in the UK

How to be a media agency CEO

How to be a media agency CEO

Are YouTube's shopping ads a game-changer?

Are YouTube's shopping ads a game-changer?

Rebranding Channel 4: it's a bit of a blockbuster

Rebranding Channel 4: it's a bit of a blockbuster

Unruly deal moves video ads up the news agenda

Unruly deal moves video ads up the news agenda

Should the  govt introduce retransmission fees?

Should the govt introduce retransmission fees?

Media should harness power of online video

Media should harness power of online video

Why television is still the advertising king

Why television is still the advertising king

Does radio need an ad Trustmark?

Does radio need an ad Trustmark?

Media agencies ramp up creative arms race

Media agencies ramp up creative arms race

Brands turn to Snapchat for first dibs on millennials

Brands turn to Snapchat for first dibs on millennials

Things we like: City AM's birthday makeover

Things we like: City AM's birthday makeover

Private Eye bolstered by 'less is more' ad approach

Private Eye bolstered by 'less is more' ad approach

Men's magazine sector awaits new competition

Men's magazine sector awaits new competition

Content creation for the silent-video generation

Content creation for the silent-video generation

Alphabet spells good news for ad industry

Alphabet spells good news for ad industry

Does the media industry still offer a great career?

Does the media industry still offer a great career?

History suggests death of press is not imminent

History suggests death of press is not imminent

ITV and Sky enjoy strong revival in TV advertising

ITV and Sky enjoy strong revival in TV advertising

Are there too many free mags?

Are there too many free mags?

Should broadcasters welcome a scaled-back BBC?

Should broadcasters welcome a scaled-back BBC?

FT looks to Rising Sun as print sales decline

FT looks to Rising Sun as print sales decline

Are we failing the future?
[Sponsored feature]

Are we failing the future?

Is Apple's new radio station a welcome addition?

Is Apple's new radio station a welcome addition?

Creativity Reimagined: Omelettes, please
[Sponsored feature]

Creativity Reimagined: Omelettes, please

What really is the future of video?
[Sponsored feature]

What really is the future of video?

Creatives outdoors at Cannes
[Sponsored feature]

Creatives outdoors at Cannes

The Mail on Sunday's flight under Greig

The Mail on Sunday's flight under Greig

Critics wonder if NME's gone all mainstream

Critics wonder if NME's gone all mainstream

Does too much data stifle creativity?

Does too much data stifle creativity?

UM shows that creative data is not an oxymoron

UM shows that creative data is not an oxymoron

Cannes hosts marriage of old and new media

Cannes hosts marriage of old and new media

Pinterest expands into e-commerce territory

Pinterest expands into e-commerce territory

Media360 offers key lessons in innovation

Media360 offers key lessons in innovation

The end of the magazine business as we know it

The end of the magazine business as we know it

Will Spotify's video offering be a success?

Will Spotify's video offering be a success?

Brands set to benefit from evolving agencies

Brands set to benefit from evolving agencies

Route's 'Mary Meeker' study reignites debate

Route's 'Mary Meeker' study reignites debate

How data is music to Snow Patrol's ears

How data is music to Snow Patrol's ears

Is Viacom's deal with Sky good for the TV sector?

Is Viacom's deal with Sky good for the TV sector?

Viacom seeks security in Sky Media/C5 deal

Viacom seeks security in Sky Media/C5 deal

Is the gap between youths and traditional media widening?

Is the gap between youths and traditional media widening?

How brands are tapping into the power of where

How brands are tapping into the power of where

Easter sun shines light on hot outdoor sector

Easter sun shines light on hot outdoor sector

Should brands collaborate more with music artists?

Should brands collaborate more with music artists?

How brands can harness influence of Gen-narrators

How brands can harness influence of Gen-narrators

Should there be clearer ad guidelines around vlogging?

Should there be clearer ad guidelines around vlogging?

Why this is the best time to be at a media agency

Why this is the best time to be at a media agency

Is Facebook's first UK campaign a smart move?

Is Facebook's first UK campaign a smart move?

How does it feel to win an Oscar?

How does it feel to win an Oscar?

Should creative and media be closer?

Should creative and media be closer?

Publishers explore the value of media context

Publishers explore the value of media context

Is a broadcasting levy a good replacement for the licence fee?

Is a broadcasting levy a good replacement for the licence fee?

Advertisers eye content tie-ups for YouTube Kids

Advertisers eye content tie-ups for YouTube Kids

C4 hopes ad-funded overtures will bear fruit

C4 hopes ad-funded overtures will bear fruit

Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

The problem with media agencies...

The problem with media agencies...

Media agencies wade into battle of content

Media agencies wade into battle of content

What ABCs spell for the magazine sector

What ABCs spell for the magazine sector

Does the high cost of Premier League rights benefit advertisers?

Does the high cost of Premier League rights benefit advertisers?

So much more than a poster

So much more than a poster

Growth in digital bolsters commercial radio revival

Growth in digital bolsters commercial radio revival

Is direct mail still essential in the media mix?

Is direct mail still essential in the media mix?

The evolution of social in the 2015 Super Bowl

The evolution of social in the 2015 Super Bowl

For maximum exposure... Super Bowl 2015

For maximum exposure... Super Bowl 2015

Smart data tops Google's top marketing predictions

Smart data tops Google's top marketing predictions

Messaging: the next cool thing for brands

Messaging: the next cool thing for brands

Operators prepare for quad-play showdown

Operators prepare for quad-play showdown

Does the Outdoor Media Centre have a future?

Does the Outdoor Media Centre have a future?

Are media owners now more attractive than media shops?

Are media owners now more attractive than media shops?

Taking high fashion from the catwalk to the web

Taking high fashion from the catwalk to the web

Your data for a life of luxury

Your data for a life of luxury

CES 2015: A transitional year

CES 2015: A transitional year

Instagram steps up advertising offensive

Instagram steps up advertising offensive

The year ahead for mobile

The year ahead for mobile

The year ahead for press

The year ahead for press

The year ahead for cultural trends

The year ahead for cultural trends

The year ahead for women

The year ahead for women

The year ahead for media agencies

The year ahead for media agencies

The year ahead for television

The year ahead for television

2014: Jilted lovers and sad farewells

2014: Jilted lovers and sad farewells

Should content be funded from above-the-line ad budgets?

Should content be funded from above-the-line ad budgets?

Familiarise yourself with the modern British family

Familiarise yourself with the modern British family

Good Housekeeping kicks off digital assault

Good Housekeeping kicks off digital assault

Sharing on the web: it's an emotional business

Sharing on the web: it's an emotional business

Will Facebook at Work appeal to brands?

Will Facebook at Work appeal to brands?

Should outdoor companies create content divisions?

Should outdoor companies create content divisions?

ITV impresses investors to top  TV sales survey

ITV impresses investors to top TV sales survey

Mindshare's Huddle 2014 widens media horizons

Mindshare's Huddle 2014 widens media horizons

YouView adds Netflix and Sky Sports to its armoury

YouView adds Netflix and Sky Sports to its armoury

Innovation and creativity to inspire OMD transition

Innovation and creativity to inspire OMD transition

Simple shopping: the key to the mother lode

Simple shopping: the key to the mother lode

Is the future of media female?

Is the future of media female?

Facebook app plans will test publishers' resolve

Facebook app plans will test publishers' resolve

All I want for Christmas is a mobile masterpiece

All I want for Christmas is a mobile masterpiece

Getting the BBC musical stars aligned

Getting the BBC musical stars aligned

Earning time: the new age of paid and social

Earning time: the new age of paid and social

Is creativity more important than media?

Is creativity more important than media?

It was the press wot won it for the 'No' vote

It was the press wot won it for the 'No' vote

Can Facebook challenge YouTube in video arena?

Can Facebook challenge YouTube in video arena?

Media awards herald era of creative bravery

Media awards herald era of creative bravery

Is Snapchat good for advertisers?

Is Snapchat good for advertisers?

Opportunities for brands as VoD sector evolves

Opportunities for brands as VoD sector evolves

Does radio deserve more spend?

Does radio deserve more spend?

Publishers keep tabs on Google's latest skirmish

Publishers keep tabs on Google's latest skirmish

IPA's new initiative to highlight media value

IPA's new initiative to highlight media value

Has Google become too powerful?

Has Google become too powerful?

Jamie Oliver empire courts brands for content tie-ups

Jamie Oliver empire courts brands for content tie-ups

ITV banks on drama in new-season upfront

ITV banks on drama in new-season upfront

Is the Twitter buy button a game-changer?

Is the Twitter buy button a game-changer?

NRS steps into future with focus on mobile

NRS steps into future with focus on mobile

Traditional TV set losing appeal among children

Traditional TV set losing appeal among children

Should agencies appear on television?

Should agencies appear on television?

Should the licence fee be scrapped?

Should the licence fee be scrapped?

Does online advertising have an image problem?

Does online advertising have an image problem?

Is the success of native advertising sustainable?

Is the success of native advertising sustainable?

Amazon plots future as key player in online ads

Amazon plots future as key player in online ads

Are US media giants a threat to UK television?

Are US media giants a threat to UK television?

Is local TV vanity over  sanity?

Is local TV vanity over sanity?

Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

ABCs hint at consolidation ahead for women's titles

ABCs hint at consolidation ahead for women's titles

Ocean's £15m acquisition marks outdoor evolution

Ocean's £15m acquisition marks outdoor evolution

Can Sky survive without the Premier League?

Can Sky survive without the Premier League?

Public's favourite works of art return to the streets

Public's favourite works of art return to the streets

Quality content moves top of brands' agendas

Quality content moves top of brands' agendas

Is 'real time' a game-changer  for brands?

Is 'real time' a game-changer for brands?

Yahoo keeps agencies guessing about Europe

Yahoo keeps agencies guessing about Europe

Are creatives too isolated from media?

Are creatives too isolated from media?

Does radio need another digital multiplex?

Does radio need another digital multiplex?

Old faces bid for control of new media economy

Old faces bid for control of new media economy

Twitter's latest big idea: focus on the small talk

Twitter's latest big idea: focus on the small talk

Newspapers throw the future of NRS in doubt

Newspapers throw the future of NRS in doubt

Internet of Things brings opportunities for brands

Internet of Things brings opportunities for brands

Furtive Facebook sparks fresh surveillance fears

Furtive Facebook sparks fresh surveillance fears

Global warning signs for  media auditing emerge

Global warning signs for media auditing emerge

Microsoft places greater emphasis on advertising

Microsoft places greater emphasis on advertising

IPC targets commercial unity with new model

IPC targets commercial unity with new model

Cannes looks to science for cutting-edge thinking

Cannes looks to science for cutting-edge thinking

Is Instagram a good place for advertising?

Is Instagram a good place for advertising?

Tunepics gives social media a new dimension

Tunepics gives social media a new dimension

Why a mobile strategy won't get you very far

Why a mobile strategy won't get you very far

Cannes 2014: behind the numbers

Cannes 2014: behind the numbers

Magazine fire sale? Will Future's loss be Immediate's gain

Magazine fire sale? Will Future's loss be Immediate's gain

World Cup adwatch

World Cup adwatch

Why we need to bring more passion to radio

Why we need to bring more passion to radio

Faces to Watch 2014

Faces to Watch 2014

How to make a splash with 'brand journalism'

How to make a splash with 'brand journalism'

Are magazines still attractive to advertisers?

Are magazines still attractive to advertisers?

Advertising inflation on the rise as TV viewing declines

Advertising inflation on the rise as TV viewing declines

Media industry troubled by Google privacy ruling

Media industry troubled by Google privacy ruling

Brands embrace World Cup fever with help from Twitter

Brands embrace World Cup fever with help from Twitter

Data

Omnicom reports 1.2% fall in pre-tax profits for 2015

Omnicom reports 1.2% fall in pre-tax profits for 2015

BT was busiest TV advertiser in January

UK adspend hits third quarter record of £4.6bn

UK adspend hits third quarter record of £4.6bn

Creston warns of reduced revenue growth as clients stall on projects

Creston warns of reduced revenue growth as clients stall on projects

Salaries for junior media sales staff hit new highs because of skills shortage

Salaries for junior media sales staff hit new highs because of skills shortage

Election campaigning: how to spend it

Election campaigning: how to spend it

Advertisers lack mobile programmatic advertising understanding, says IAB research

Advertisers lack mobile programmatic advertising understanding, says IAB research

UKTV posts record 2015 as ad share matches Channel 5 and Sky

UKTV posts record 2015 as ad share matches Channel 5 and Sky

UK leads world in catch-up and online TV viewing, says Ofcom

UK leads world in catch-up and online TV viewing, says Ofcom

ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016

ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016

TV ad revenues set to smash December record this Christmas

TV ad revenues set to smash December record this Christmas

Taking the temperature of adland 2015

Taking the temperature of adland 2015

UK agencies lead The Gunn Report's top 20 ads from the 21st Century

UK agencies lead The Gunn Report's top 20 ads from the 21st Century

Top reasons an online ad is not viewable revealed in Meetrics study

Top reasons an online ad is not viewable revealed in Meetrics study

Group M hikes UK ad growth forecast to 7% for 2015 and 2016

Group M hikes UK ad growth forecast to 7% for 2015 and 2016

Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect

Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect

Ad tech partnerships difficult to make profitable, say media agencies

Ad tech partnerships difficult to make profitable, say media agencies

John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female

John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female

Brands should spend 45% of outdoor budget on digital

Brands should spend 45% of outdoor budget on digital

Creston pre-tax profits slump by three quarters to £1.1m

Creston pre-tax profits slump by three quarters to £1.1m

Cinema has greatest brand impact

Cinema has greatest brand impact

Smartphone use in UK to break 50% barrier for first time

Smartphone use in UK to break 50% barrier for first time

Children unaware of paid-for online content, says Ofcom report

Children unaware of paid-for online content, says Ofcom report

John Lewis Christmas ad tops Netmums poll

John Lewis Christmas ad tops Netmums poll

Sainsbury's Christmas ad: first social media reaction

Sainsbury's Christmas ad: first social media reaction

ABC to consolidate print and digital figures

ABC to consolidate print and digital figures

Dentsu Aegis Network grows by 12.9% as parent group posts £2bn revenue

Dentsu Aegis Network grows by 12.9% as parent group posts £2bn revenue

One in five use ad-blockers in UK, says IAB research

One in five use ad-blockers in UK, says IAB research

Carat named world's leading media agency in Recma report

Carat named world's leading media agency in Recma report

FutureVision: Connected health
[Sponsored feature]

FutureVision: Connected health

ITV ad revenue up 8 per cent in Q3

ITV ad revenue up 8 per cent in Q3

FutureVision: How connected health is driving transformational opportunities
[Sponsored feature]

FutureVision: How connected health is driving transformational opportunities

FutureVision: Making sense of data-driven lives
[Sponsored feature]

FutureVision: Making sense of data-driven lives

FutureVision: Decentralization of healthcare
[Sponsored feature]

FutureVision: Decentralization of healthcare

Apple adspend up 50% to record $1.8bn

Apple adspend up 50% to record $1.8bn

Organic revenue stalls at Publicis

Organic revenue stalls at Publicis

12 'myths' of Christmas marketing feature in OMD survey

12 'myths' of Christmas marketing feature in OMD survey

Havas posts Q3 revenue of €516 million

Havas posts Q3 revenue of €516 million

Yahoo and Google sign ad search deal

Yahoo and Google sign ad search deal

Third quarter profits drop at IPG due to non-core asset sale

Third quarter profits drop at IPG due to non-core asset sale

Sky profits climb 10% in Q1 as ad revenues rise

Sky profits climb 10% in Q1 as ad revenues rise

Omnicom Group worldwide revenue drops by 1.1% to $3.7bn

Omnicom Group worldwide revenue drops by 1.1% to $3.7bn

UK adspend grows to record six-month high of £9.4bn

UK adspend grows to record six-month high of £9.4bn

IPA's Bellwether Report underlines need for marketers to hold their nerve

IPA's Bellwether Report underlines need for marketers to hold their nerve

Marketing budgets slow in third quarter

Marketing budgets slow in third quarter

Brands' social media activity to increase despite questions over ROI, says CMA study

Brands' social media activity to increase despite questions over ROI, says CMA study

Media multitasking on the rise with tech advances, says IPA data

Media multitasking on the rise with tech advances, says IPA data

Most Brits don't believe women and men are given equal opportunities, says Kantar data

Most Brits don't believe women and men are given equal opportunities, says Kantar data

The shops and restaurants that sense you're nearby...and the car-park that knows your face
[Sponsored feature]

The shops and restaurants that sense you're nearby...and the car-park that knows your face

Digital adspend continues to soar

Digital adspend continues to soar

Radiocentre demystifies music's effectiveness in ads with scientific research

Radiocentre demystifies music's effectiveness in ads with scientific research

Consumer trust in traditional advertising declines in UK, finds Nielsen research

Consumer trust in traditional advertising declines in UK, finds Nielsen research

Only 25% of senior advertising and marketing roles filled by women, study reveals

Only 25% of senior advertising and marketing roles filled by women, study reveals

Industry lacks understanding of programmatic, says study

Industry lacks understanding of programmatic, says study

Digital adspend forecast to become 51% of UK market in 2016

Digital adspend forecast to become 51% of UK market in 2016

Mobile adspend in UK to overtake newspapers faster than expected, predicts report

Mobile adspend in UK to overtake newspapers faster than expected, predicts report

Brands expect to use media agencies less by 2020, says marketers' survey

Brands expect to use media agencies less by 2020, says marketers' survey

Most people do not know how UK newspapers are funded by advertising, reveals study

Most people do not know how UK newspapers are funded by advertising, reveals study

Search Superstars: Getting creative with search
[Sponsored feature]

Search Superstars: Getting creative with search

Internet advertisers urged to dig deeper to reach users

Internet advertisers urged to dig deeper to reach users

Not behaving badly? We think others are worse than they are, research says

Not behaving badly? We think others are worse than they are, research says

WPP reports surge in pre-tax profits but warns of 'misplaced' optimism

WPP reports surge in pre-tax profits but warns of 'misplaced' optimism

Digital brain vs analogue mind: How the internet can both help and hinder planning

Digital brain vs analogue mind: How the internet can both help and hinder planning

Revenue lost from ad blocking estimated at £14bn

Revenue lost from ad blocking estimated at £14bn

Top 50 ad agencies see 'lowest profit margins for seven years'

Top 50 ad agencies see 'lowest profit margins for seven years'

Traditional TV viewers predicted to drop as mobile fuels rise in online video

Traditional TV viewers predicted to drop as mobile fuels rise in online video

The changing face of direct marketing

The changing face of direct marketing

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