Analysis

Google, Facebook, Twitter: From frenemy to frival

Google, Facebook, Twitter: From frenemy to frival

The supermarket war heats up

The supermarket war heats up

Presenting Publicis Media: a surprisingly British affair

Presenting Publicis Media: a surprisingly British affair

Annie Atkins: Designing a universe

Annie Atkins: Designing a universe

Going down the tube?

Going down the tube?

MullenLowe leads charge for 'modern full service'

MullenLowe leads charge for 'modern full service'

Media owners face distribution dilemma

Media owners face distribution dilemma

Auto Trader test drives new advertising model

Auto Trader test drives new advertising model

Why Nielsen retains a crucial role in media

Why Nielsen retains a crucial role in media

Rebate transparency is central to building trust

Rebate transparency is central to building trust

Bands and brands: the new music business

Bands and brands: the new music business

Trevor Beattie takes BMB to the movies

Trevor Beattie takes BMB to the movies

The billion-pound battle for TfL's Tube advertising contract

The billion-pound battle for TfL's Tube advertising contract

Backstage at the most social Brit Awards

Backstage at the most social Brit Awards

Changing the gender conversation: the making of JWT's documentary

Changing the gender conversation: the making of JWT's documentary

Programmatic is the Viagra media needs

Programmatic is the Viagra media needs

Big Ben is not a billboard

Big Ben is not a billboard

Mirror targets women with new print brand

Mirror targets women with new print brand

Top ten talks from TED 2016

Top ten talks from TED 2016

Heroes: Richard Curtis by Peter Souter

Heroes: Richard Curtis by Peter Souter

TV trading deals under the microscope

TV trading deals under the microscope

Gunn Report For Media 2015

Gunn Report For Media 2015

Behind the BBC's new in-house agency

Behind the BBC's new in-house agency

Trust under threat: Bob Wootton's advice as he leaves the ISBA

Trust under threat: Bob Wootton's advice as he leaves the ISBA

How digital 'plumbing' is helping ads flow faster

How digital 'plumbing' is helping ads flow faster

Music: The art of search
[Sponsored feature]

Music: The art of search

Media agnostics, you're committing blasphemy

Media agnostics, you're committing blasphemy

Sky bets on power of advertising in TV war

Sky bets on power of advertising in TV war

Music: When technology hits the right note
[Sponsored feature]

Music: When technology hits the right note

Cinema sales live up to their blockbuster billing

Cinema sales live up to their blockbuster billing

Commercial strategy at The Guardian under fire

Commercial strategy at The Guardian under fire

Revolution in music brings opportunities for brands

Revolution in music brings opportunities for brands

The new deal-makers

The new deal-makers

The year ahead for magazines

The year ahead for magazines

The year ahead for news brands

The year ahead for news brands

The year ahead for outdoor

The year ahead for outdoor

The year ahead for television

The year ahead for television

The year ahead for radio

The year ahead for radio

The story of 'Share a Coke': video
[Sponsored feature]

The story of 'Share a Coke': video

Top 10 media planners 2015

Top 10 media planners 2015

Top 10 radio ads of 2015

Top 10 radio ads of 2015

Top 10 media suits 2015

Top 10 media suits 2015

2015 in review: Separation, convergence and diversity - but no earthquakes

2015 in review: Separation, convergence and diversity - but no earthquakes

Top 10 commercial chiefs 2015

Top 10 commercial chiefs 2015

Top 10 media buyers 2015

Top 10 media buyers 2015

Top 10 outdoor ads of 2015

Top 10 outdoor ads of 2015

Top 10 press ads of 2015

Top 10 press ads of 2015

Media Network of the Year 2015: PHD

Media Network of the Year 2015: PHD

Advertiser of the Year 2015: Channel 4

Advertiser of the Year 2015: Channel 4

Medium of the Year 2015: Channel 4

Medium of the Year 2015: Channel 4

Media Agency of the Year 2015: the7stars

Media Agency of the Year 2015: the7stars

Innovation and IP are media's top trends

Innovation and IP are media's top trends

Channel 4's unique remit must be cherished

Channel 4's unique remit must be cherished

Mixmag emulates Vice by dancing with brands

Mixmag emulates Vice by dancing with brands

VCCP builds media offer with Adconnection deal

VCCP builds media offer with Adconnection deal

Putting Trinity Mirror on the map

Putting Trinity Mirror on the map

Helping brands take aim in the battle of words

Helping brands take aim in the battle of words

WPP deal is a risk worth taking for Essence's Juhl

WPP deal is a risk worth taking for Essence's Juhl

ANA probe will follow the money

ANA probe will follow the money

Time to fight back against the prejudice of 'printism'

Time to fight back against the prejudice of 'printism'

Should youth brands shift ad budgets from TV to YouTube?

Should youth brands shift ad budgets from TV to YouTube?

The role magazines play in improving well-being

The role magazines play in improving well-being

How Borders' demise is a crucial lesson in data

How Borders' demise is a crucial lesson in data

Programmatic TV scheduled for prime time in the UK
[Sponsored feature]

Programmatic TV scheduled for prime time in the UK

Rebranding Channel 4: it's a bit of a blockbuster

Rebranding Channel 4: it's a bit of a blockbuster

How to be a media agency CEO

How to be a media agency CEO

Are YouTube's shopping ads a game-changer?

Are YouTube's shopping ads a game-changer?

Media should harness power of online video

Media should harness power of online video

Should the  govt introduce retransmission fees?

Should the govt introduce retransmission fees?

Unruly deal moves video ads up the news agenda

Unruly deal moves video ads up the news agenda

Why television is still the advertising king

Why television is still the advertising king

Does radio need an ad Trustmark?

Does radio need an ad Trustmark?

Media agencies ramp up creative arms race

Media agencies ramp up creative arms race

Things we like: City AM's birthday makeover

Things we like: City AM's birthday makeover

Brands turn to Snapchat for first dibs on millennials

Brands turn to Snapchat for first dibs on millennials

Private Eye bolstered by 'less is more' ad approach

Private Eye bolstered by 'less is more' ad approach

Men's magazine sector awaits new competition

Men's magazine sector awaits new competition

Content creation for the silent-video generation

Content creation for the silent-video generation

Does the media industry still offer a great career?

Does the media industry still offer a great career?

Alphabet spells good news for ad industry

Alphabet spells good news for ad industry

Are there too many free mags?

Are there too many free mags?

History suggests death of press is not imminent

History suggests death of press is not imminent

ITV and Sky enjoy strong revival in TV advertising

ITV and Sky enjoy strong revival in TV advertising

FT looks to Rising Sun as print sales decline

FT looks to Rising Sun as print sales decline

Should broadcasters welcome a scaled-back BBC?

Should broadcasters welcome a scaled-back BBC?

Are we failing the future?
[Sponsored feature]

Are we failing the future?

Is Apple's new radio station a welcome addition?

Is Apple's new radio station a welcome addition?

Creativity Reimagined: Omelettes, please
[Sponsored feature]

Creativity Reimagined: Omelettes, please

What really is the future of video?
[Sponsored feature]

What really is the future of video?

Creatives outdoors at Cannes
[Sponsored feature]

Creatives outdoors at Cannes

Critics wonder if NME's gone all mainstream

Critics wonder if NME's gone all mainstream

The Mail on Sunday's flight under Greig

The Mail on Sunday's flight under Greig

UM shows that creative data is not an oxymoron

UM shows that creative data is not an oxymoron

Does too much data stifle creativity?

Does too much data stifle creativity?

Cannes hosts marriage of old and new media

Cannes hosts marriage of old and new media

Pinterest expands into e-commerce territory

Pinterest expands into e-commerce territory

Media360 offers key lessons in innovation

Media360 offers key lessons in innovation

Will Spotify's video offering be a success?

Will Spotify's video offering be a success?

The end of the magazine business as we know it

The end of the magazine business as we know it

Route's 'Mary Meeker' study reignites debate

Route's 'Mary Meeker' study reignites debate

Brands set to benefit from evolving agencies

Brands set to benefit from evolving agencies

Is Viacom's deal with Sky good for the TV sector?

Is Viacom's deal with Sky good for the TV sector?

How data is music to Snow Patrol's ears

How data is music to Snow Patrol's ears

Viacom seeks security in Sky Media/C5 deal

Viacom seeks security in Sky Media/C5 deal

Is the gap between youths and traditional media widening?

Is the gap between youths and traditional media widening?

How brands are tapping into the power of where

How brands are tapping into the power of where

Should brands collaborate more with music artists?

Should brands collaborate more with music artists?

Easter sun shines light on hot outdoor sector

Easter sun shines light on hot outdoor sector

Should there be clearer ad guidelines around vlogging?

Should there be clearer ad guidelines around vlogging?

Why this is the best time to be at a media agency

Why this is the best time to be at a media agency

How brands can harness influence of Gen-narrators

How brands can harness influence of Gen-narrators

Is Facebook's first UK campaign a smart move?

Is Facebook's first UK campaign a smart move?

How does it feel to win an Oscar?

How does it feel to win an Oscar?

Is a broadcasting levy a good replacement for the licence fee?

Is a broadcasting levy a good replacement for the licence fee?

Publishers explore the value of media context

Publishers explore the value of media context

Should creative and media be closer?

Should creative and media be closer?

Advertisers eye content tie-ups for YouTube Kids

Advertisers eye content tie-ups for YouTube Kids

The problem with media agencies...

The problem with media agencies...

Media agencies wade into battle of content

Media agencies wade into battle of content

Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

C4 hopes ad-funded overtures will bear fruit

C4 hopes ad-funded overtures will bear fruit

Does the high cost of Premier League rights benefit advertisers?

Does the high cost of Premier League rights benefit advertisers?

What ABCs spell for the magazine sector

What ABCs spell for the magazine sector

The evolution of social in the 2015 Super Bowl

The evolution of social in the 2015 Super Bowl

Is direct mail still essential in the media mix?

Is direct mail still essential in the media mix?

Growth in digital bolsters commercial radio revival

Growth in digital bolsters commercial radio revival

So much more than a poster

So much more than a poster

Smart data tops Google's top marketing predictions

Smart data tops Google's top marketing predictions

For maximum exposure... Super Bowl 2015

For maximum exposure... Super Bowl 2015

Messaging: the next cool thing for brands

Messaging: the next cool thing for brands

Does the Outdoor Media Centre have a future?

Does the Outdoor Media Centre have a future?

Operators prepare for quad-play showdown

Operators prepare for quad-play showdown

Are media owners now more attractive than media shops?

Are media owners now more attractive than media shops?

Taking high fashion from the catwalk to the web

Taking high fashion from the catwalk to the web

Instagram steps up advertising offensive

Instagram steps up advertising offensive

CES 2015: A transitional year

CES 2015: A transitional year

Your data for a life of luxury

Your data for a life of luxury

The year ahead for mobile

The year ahead for mobile

The year ahead for press

The year ahead for press

The year ahead for cultural trends

The year ahead for cultural trends

The year ahead for women

The year ahead for women

The year ahead for media agencies

The year ahead for media agencies

The year ahead for television

The year ahead for television

2014: Jilted lovers and sad farewells

2014: Jilted lovers and sad farewells

Should content be funded from above-the-line ad budgets?

Should content be funded from above-the-line ad budgets?

Good Housekeeping kicks off digital assault

Good Housekeeping kicks off digital assault

Familiarise yourself with the modern British family

Familiarise yourself with the modern British family

Will Facebook at Work appeal to brands?

Will Facebook at Work appeal to brands?

Sharing on the web: it's an emotional business

Sharing on the web: it's an emotional business

ITV impresses investors to top  TV sales survey

ITV impresses investors to top TV sales survey

Mindshare's Huddle 2014 widens media horizons

Mindshare's Huddle 2014 widens media horizons

Should outdoor companies create content divisions?

Should outdoor companies create content divisions?

Innovation and creativity to inspire OMD transition

Innovation and creativity to inspire OMD transition

YouView adds Netflix and Sky Sports to its armoury

YouView adds Netflix and Sky Sports to its armoury

Is the future of media female?

Is the future of media female?

Facebook app plans will test publishers' resolve

Facebook app plans will test publishers' resolve

Simple shopping: the key to the mother lode

Simple shopping: the key to the mother lode

Getting the BBC musical stars aligned

Getting the BBC musical stars aligned

All I want for Christmas is a mobile masterpiece

All I want for Christmas is a mobile masterpiece

Is creativity more important than media?

Is creativity more important than media?

Earning time: the new age of paid and social

Earning time: the new age of paid and social

Can Facebook challenge YouTube in video arena?

Can Facebook challenge YouTube in video arena?

It was the press wot won it for the 'No' vote

It was the press wot won it for the 'No' vote

Media awards herald era of creative bravery

Media awards herald era of creative bravery

Is Snapchat good for advertisers?

Is Snapchat good for advertisers?

Opportunities for brands as VoD sector evolves

Opportunities for brands as VoD sector evolves

Publishers keep tabs on Google's latest skirmish

Publishers keep tabs on Google's latest skirmish

Does radio deserve more spend?

Does radio deserve more spend?

Jamie Oliver empire courts brands for content tie-ups

Jamie Oliver empire courts brands for content tie-ups

IPA's new initiative to highlight media value

IPA's new initiative to highlight media value

Has Google become too powerful?

Has Google become too powerful?

NRS steps into future with focus on mobile

NRS steps into future with focus on mobile

Is the Twitter buy button a game-changer?

Is the Twitter buy button a game-changer?

ITV banks on drama in new-season upfront

ITV banks on drama in new-season upfront

Traditional TV set losing appeal among children

Traditional TV set losing appeal among children

Should the licence fee be scrapped?

Should the licence fee be scrapped?

Should agencies appear on television?

Should agencies appear on television?

Does online advertising have an image problem?

Does online advertising have an image problem?

Is the success of native advertising sustainable?

Is the success of native advertising sustainable?

Amazon plots future as key player in online ads

Amazon plots future as key player in online ads

Are US media giants a threat to UK television?

Are US media giants a threat to UK television?

Is local TV vanity over  sanity?

Is local TV vanity over sanity?

Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

ABCs hint at consolidation ahead for women's titles

ABCs hint at consolidation ahead for women's titles

Ocean's £15m acquisition marks outdoor evolution

Ocean's £15m acquisition marks outdoor evolution

Can Sky survive without the Premier League?

Can Sky survive without the Premier League?

Public's favourite works of art return to the streets

Public's favourite works of art return to the streets

Yahoo keeps agencies guessing about Europe

Yahoo keeps agencies guessing about Europe

Quality content moves top of brands' agendas

Quality content moves top of brands' agendas

Is 'real time' a game-changer  for brands?

Is 'real time' a game-changer for brands?

Twitter's latest big idea: focus on the small talk

Twitter's latest big idea: focus on the small talk

Does radio need another digital multiplex?

Does radio need another digital multiplex?

Data

Brexit blamed for fall in TV adspend

Brexit blamed for fall in TV adspend

One in five working parents says employer 'does not support them'

One in five working parents says employer 'does not support them'

UK adspend grew at highest rate since 2010 to £20 billion

UK adspend grew at highest rate since 2010 to £20 billion

IPG reports 6.7% rise in organic revenue

IPG reports 6.7% rise in organic revenue

Havas UK revenue dips in first quarter

Havas UK revenue dips in first quarter

M&A deals hit $6.5bn after first-quarter flurry

M&A deals hit $6.5bn after first-quarter flurry

Ad Pulse: How Apple's Cookie Monster ad became an online hit

Ad Pulse: How Apple's Cookie Monster ad became an online hit

Omnicom UK organic revenue up 2.2%

Omnicom UK organic revenue up 2.2%

Publicis Groupe UK revenue down 0.7%

Publicis Groupe UK revenue down 0.7%

Digital adspend growing at fastest rate for seven years

Digital adspend growing at fastest rate for seven years

Ad budgets up as confidence sinks

Ad budgets up as confidence sinks

UKTV overtakes Channel 5 and Sky

UKTV overtakes Channel 5 and Sky

It's about the little things: the case for small data

It's about the little things: the case for small data

New business drops in first quarter of 2016

New business drops in first quarter of 2016

Hooked: The art and science of habit design
[Sponsored feature]

Hooked: The art and science of habit design

Carat upgrades UK adspend growth forecast to 6%

Carat upgrades UK adspend growth forecast to 6%

Times Newspapers' profits near £11 million as paywall offsets ad decline

Times Newspapers' profits near £11 million as paywall offsets ad decline

'Booming' UK ad market driven by rapid rise of internet spend, says ZenithOptimedia

'Booming' UK ad market driven by rapid rise of internet spend, says ZenithOptimedia

M&C Saatchi's ad agency 'most disappointing part of business'

M&C Saatchi's ad agency 'most disappointing part of business'

Mobile adspend forecast to overtake TV for first time in 2016

Mobile adspend forecast to overtake TV for first time in 2016

WPP's pre-tax profits up 2.8 per cent to £1.49bn

WPP's pre-tax profits up 2.8 per cent to £1.49bn

Programmatic ads provide greater ROI than traditional media, claims survey

Programmatic ads provide greater ROI than traditional media, claims survey

AMV BBDO leads UK shops in Warc global agency rankings

AMV BBDO leads UK shops in Warc global agency rankings

Havas claims another record year as revenue climbs 17%

Havas claims another record year as revenue climbs 17%

Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier

Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier

Dentsu Aegis Network reports 9.4% growth for 2015

Dentsu Aegis Network reports 9.4% growth for 2015

IPG reports income of $762.2 million for 2015

IPG reports income of $762.2 million for 2015

UK new-business wins rise in 2015

UK new-business wins rise in 2015

Omnicom reports 1.2% fall in pre-tax profits for 2015

Omnicom reports 1.2% fall in pre-tax profits for 2015

BT was busiest TV advertiser in January

UK adspend hits third quarter record of £4.6bn

UK adspend hits third quarter record of £4.6bn

Creston warns of reduced revenue growth as clients stall on projects

Creston warns of reduced revenue growth as clients stall on projects

Salaries for junior media sales staff hit new highs because of skills shortage

Salaries for junior media sales staff hit new highs because of skills shortage

Election campaigning: how to spend it

Election campaigning: how to spend it

Advertisers lack mobile programmatic advertising understanding, says IAB research

Advertisers lack mobile programmatic advertising understanding, says IAB research

UKTV posts record 2015 as ad share matches Channel 5 and Sky

UKTV posts record 2015 as ad share matches Channel 5 and Sky

UK leads world in catch-up and online TV viewing, says Ofcom

UK leads world in catch-up and online TV viewing, says Ofcom

ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016

ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016

TV ad revenues set to smash December record this Christmas

TV ad revenues set to smash December record this Christmas

Taking the temperature of adland 2015

Taking the temperature of adland 2015

UK agencies lead The Gunn Report's top 20 ads from the 21st Century

UK agencies lead The Gunn Report's top 20 ads from the 21st Century

Top reasons an online ad is not viewable revealed in Meetrics study

Top reasons an online ad is not viewable revealed in Meetrics study

Group M hikes UK ad growth forecast to 7% for 2015 and 2016

Group M hikes UK ad growth forecast to 7% for 2015 and 2016

Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect

Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect

Ad tech partnerships difficult to make profitable, say media agencies

Ad tech partnerships difficult to make profitable, say media agencies

John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female

John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female

Brands should spend 45% of outdoor budget on digital

Brands should spend 45% of outdoor budget on digital

Creston pre-tax profits slump by three quarters to £1.1m

Creston pre-tax profits slump by three quarters to £1.1m

Cinema has greatest brand impact

Cinema has greatest brand impact

Smartphone use in UK to break 50% barrier for first time

Smartphone use in UK to break 50% barrier for first time

Children unaware of paid-for online content, says Ofcom report

Children unaware of paid-for online content, says Ofcom report

John Lewis Christmas ad tops Netmums poll

John Lewis Christmas ad tops Netmums poll

Sainsbury's Christmas ad: first social media reaction

Sainsbury's Christmas ad: first social media reaction

ABC to consolidate print and digital figures

ABC to consolidate print and digital figures

Dentsu Aegis Network grows by 12.9% as parent group posts £2bn revenue

Dentsu Aegis Network grows by 12.9% as parent group posts £2bn revenue

One in five use ad-blockers in UK, says IAB research

One in five use ad-blockers in UK, says IAB research

Carat named world's leading media agency in Recma report

Carat named world's leading media agency in Recma report

FutureVision: Connected health
[Sponsored feature]

FutureVision: Connected health

ITV ad revenue up 8 per cent in Q3

ITV ad revenue up 8 per cent in Q3

FutureVision: How connected health is driving transformational opportunities
[Sponsored feature]

FutureVision: How connected health is driving transformational opportunities

FutureVision: Making sense of data-driven lives
[Sponsored feature]

FutureVision: Making sense of data-driven lives

FutureVision: Decentralization of healthcare
[Sponsored feature]

FutureVision: Decentralization of healthcare

Apple adspend up 50% to record $1.8bn

Apple adspend up 50% to record $1.8bn

Organic revenue stalls at Publicis

Organic revenue stalls at Publicis

12 'myths' of Christmas marketing feature in OMD survey

12 'myths' of Christmas marketing feature in OMD survey

Havas posts Q3 revenue of €516 million

Havas posts Q3 revenue of €516 million

Yahoo and Google sign ad search deal

Yahoo and Google sign ad search deal

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