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Former Publicis Asia boss Guillaume Lévy-Lambert joins Miroma board

 

LONDON - Miroma, the media barter company, has appointed former Publicis regional head Guillaume Lévy-Lambert to its board of directors.

Lévy-Lambert left his role as Asia chief executive for Publicis in 2008 after holding the position for over 10 years. He oversaw the network grow to span 60 Asian cities with a staff of 2000.

The move follows the appointment of Bernhard Glock, global media chief at Proctor & Gamble to the Miroma board of directors in November last year.

Marc Boyan, founder and chief executive of Miroma, said: "Miroma is growing rapidly, and as our global operation expands we need confident, experienced people to nurture this growth."

The London-based group manages barter deals on behalf of businesses, ranging from small companies to multi-national corporations.

It claims to be one of the world's fastest growing barter companies specialising in media trading. It enters its seventh year of trading overseeing in excess of £100 million of clients' advertising.

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