Based in Newcastle, Sage (UK) is a subsidiary of The Sage Group plc, a supplier of business software and services.
In 2008, the company embarked on a brand repositioning campaign, partnering with ITV1 to relaunch the Krypton Factor as part of its "Business Brains" campaign. Sage said online formed a key part of this campaign and that focus prompted a wider review of the company's digital activities.
VCCP did not disclose the size of the Sage search account.
Kirsten Pistor, partner and client services director at VCCP Search, said it would focus on driving direct response to Sage, as well as enhancing brand and reputation management.
Other VCCP clients include mtv.co.uk, Dyson, Fortnum & Mason and Cheapflights.co.uk.
Be the first to comment