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ITV to screen FHM comedian competition

LONDON - ITV is to screen the final of FHM's stand-up comedian competition next year, fronted by top comic Ed Byrne.

Marlon Davies receives his FHM comedy award from Ed Byrne

FHM has targeted comedy as central to rejuvenating flagging sales of its printed magazine.

Competing men's monthly titles, such as Loaded, also have a heavy focus on comedy to drive up sales.

The finals of FHM Stand-Up Hero, held last night (23 November) at Jongleurs in Camden, will be shown on ITV4 in January.

The tie-up involves Bauer, ITV and Steve Coogan's production company Baby Cow.

The winner of the competition, Marlon Davies from London, scooped a £5,000 cash prize and a residency at Jongleurs.

The competition will form the basis of the TV show, which will also feature more established stand-up comics.

FHM has supported the competition with coverage across its editorial pages. Bauer's radio brands, including Kiss, have also promoted the competition.

December's issue of FHM features a free comedy DVD, including the likes of Jimmy Carr and Rhod Gilbert, plus a special comedy section.

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