From the 2 November, Lloyd will be responsible for developing FM&T’s marketing, communications and audiences strategy in line with the overall strategy for the BBC, and play a role in the strategic leadership of the division.
He assumes the position from interim marketing director Simon Gunning, who is leaving the company at the end of the year.
Lloyd will work closely with Erik Huggers, director of FM&T and will sit on the FM&T board.
He reports in to Sharon Baylay, director of the BBC division, who said his appointment comes as the way audiences are consuming BBC content is "both changing and becoming increasingly sophisticated".
Lloyd began his career at BT as a customer marketing manager and has held a series of more senior positions in companies including Mirror Group, Kellogg’s, 20th Century Fox, 118118 The Number and Nokia.
He joins the BBC from Palm Europe Ltd, where he was senior director, marketing EMEA, responsible for all marketing activity across the region for Palm’s products, brands and services.
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