Confirming news first revealed by Media Week last month, Arqiva's chief executive Pierre-Jean Sebert told delegates at the Mipcom TV market in Cannes that it was "delighted" to use the name SeeSaw.
SeeSaw, which will use technology originally intended for the defunct Project Kangaroo, formed part of the assets Arqiva acquired in July from the Project Kangaroo backers, ITV, BBC Worldwide and Channel 4.
Arqiva is understood to have paid about £8m to buy the assets of Project Kangaroo, which was blocked from launch by the Competition Commission earlier this year.
SeeSaw is expected to launch in the next few months and is believed to have signed Channel 4 and BBC Worldwide as content partners. More content partners are expected to be unveiled by the end of the month.
Arqiva provides much of the infrastructure behind the UK's TV, radio and wireless communications.
It is owned by a consortium of investors including CPP of Canada and Australian-managed funds.
