Telegraph plans to boost digital offering

 

LONDON - Telegraph Media Group has flagged up plans to expand its digital offering, as it revealed its pre-tax profits in 2007 rose by 4.9% year on year to £34.3m.

Telegraph: aims to expand its online offering
Telegraph: aims to expand its online offering

According to accounts for 2007 filed at Companies House, turnover for the publishing group also increased by 4% last year to £354.9m.

The company conceded that it was comparatively reliant on advertising revenues, but said that the Telegraph titles had performed well, adding that its printed products are increasingly supplemented by online viewers and page impressions.

It added that its print advertising revenue was now supplemented online, as advertisers demand multimedia solutions to creative briefs. TMG did not break out its digital revenues for 2007, however.

In recent months, TMG has focused on integrating its online and print operations.

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