As well as the nine TV channels, Discovery will launch local YouTube channels featuring content from Discovery's various local channels, such as its German channel DMAX.
In October, Discovery will launch Ink, a YouTube channel aimed at the tattoo enthusiast community, featuring content from the UK. The channel will highlight video clips from Discovery's Ink programming franchise, including Miami Ink.
The partnership also includes several programme promotion initiatives aimed at tapping into YouTube's community and driving viewers to Discovery's networks. The first of these initiatives will provide Discovery Channel viewers and YouTube users with the opportunity to contribute to a special Mythbusters "Viral Myths" episode.
Josh Freeman, executive vice-president, digital media, Discovery Communications, said the partnership with YouTube "is a significant step" in the company's strategy of expaning the digital reach of its programming.
Tristan O'Carroll, Media Week, 24 September 2008, 3:10pm
Discovery to launch nine video channels on YouTube
LONDON - Discovery Communications is launching nine video channels on YouTube, based on its nine global TV brands such as Discovery Channel and Animal Planet, as part of a wider tie-up between the two companies.
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