He will lead several cross-media teams with full responsibility for its project management unit, creative solutions operation division Bauer2, Bauer Enterprise non-traditional solutions department, TV sponsorship and promotion activity and its trade marketing division across Bauer Consumer Media and Bauer Radio. He begins his new role next week.
Serle will report directly to Andria Vidler, Bauer Consumer Media chief marketing officer. The move is aimed at simplifying Bauer Consumer Media and Bauer Radio's staff structure, making it easier for clients to work with Bauer's radio, print, TV and online commercial teams.
Emma Barnett, Media Week, 15 July 2008, 07:30am
Serle promoted at Bauer Consumer Media
LONDON - Adrian Serle, currently Bauer Radio sales director, has been promoted to the newly created role of commercial development director across Bauer Consumer Media and Bauer Radio.
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