The campaign aims to drive awareness of Paramount Home Entertainment's "from £2.99" DVD promotion in stores from August 13.
The September issue of Total Film is covermounted with the Paramount Stars movie pass. Once Total Film readers register the card, it acts as a ticket to see classic Paramount movies at more than 100 UK cinemas for free.
The movie promotion continues a summer of sampling and promotions for Total Film, which unveiled its new look in June.
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