Zurich takes ad spots on C4 on-demand service

The campaign will run across the online film and TV service for one month. The creative was produced by Publicis.

The deal is part of the global brand campaign for Zurich to promote its "Because change happenz" proposition. It has already been featured on TV, online, national press, and specialist print.

Channel 4's new service allows consumers to download and view TV shows, such as ER, Desperate Housewives and Shipwrecked.