SUBtv poaches sales director from Boomerang

The has been handed to Craig Harris, previously head of agency and specialist sales at Boomerang Media.
Previously Harris was sales director of SMG cinema advertising operation, Pearl & Dean.
SUBtv is a TV and website network which claims to reach 1.6 million 18-24 year olds every week (80% of all students in higher education and 30% of all 18-24 year olds in the UK).
The platform incorporates a national TV channel broadcasting across 700 plasma screens in 90 universities.
Peter Miles, CEO of SUBtv said: “We are developing into an essential element of students’ lives, both online and offline. Craig has the experience, the vision and the contacts to develop long-term relationships with the type of advertisers and agencies who will benefit from our unique audience resource.”
Harris added: “SUBtv is an amazing proposition with great potential. There is no other medium in the UK that has its combination of loyal, valuable audience and the wide range of channels and methods for engaging and interacting with them.”