EMI joins Universal Music Group and Sony Music Entertainment in providing professionally created video content through the new site powered by Google's YouTube technology.
The three global music companies will also share advertising revenue generated around the content displayed on YouTube and Vevo.
Rio Caraeff, president and chief executive of Vevo, called the EMI partnership "a milestone in our mission to provide fans everywhere with the world's best premium music video programming".
As part of the agreement, Vevo will include content from EMI's labels as well as the independent artists and labels represented by EMI Label Services and EMI's Caroline Distribution unit.
The new online platform focuses on the web's interactivity, with users encouraged to post comments via blogs or Twitter and join interest-specific communitie.
Caraeff added: "Vevo is about much more than just high-quality videos. It is also about original programming and strengthening the connection between artists and fans through a dynamic and engaging experience, as well as immediately providing advertisers with the scalability they desire and access to the most sought-after demographic on the Web."
The music video content will be made available on YouTube, on Vevo.com, the service's marquee destination site, and through a special Vevo-branded embedded player.
The service will also serve as a syndication platform for additional internet destination sites and expand the reach of Vevo brand.
In addition, Vevo recently announced a content deal with CBS Interactive Music Group.
It continues YouTube's move towards attempts to monetize quality content, and follows ties-ups with broadcasters Channel 4 and Five in the UK.
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