B&Q cooks up two-year deal to provide 'This Morning' kitchen
B&Q has signed a two-year product placement to install a B&Q kitchen...
How product placement arrived in the UK
Nestlé coffee brand Dolce Gusto made history today when it became the first brand to be featured on a UK-produced television programme in a paid product placement deal on ITV1's 'This Morning' . See below for how we covered its progress from proposal in 2009 to reality in 2011 and what is likely to come next ...
Viewers' attitudes to product placement
Almost a quarter of UK consumers have a negative view of the...
Channel 4 nets first product placement deal
Channel 4 has agreed its first product placement deal, with high street...
First TV product placement goes to Nestlé and ITV
Nestlé coffee brand Dolce Gusto will make history today on ITV1's 'This...
Think BR: Product placement - more than just a bolt-on
Product placement is allowed on UK television from today, but what does...
Product placement television awareness campaign launches
ITV is to show its first ad spot informing viewers about the...
Brands sign up for product placement deals
Electronic Arts is expected to be among the first advertisers to run...
And the point to product placement is?
Whether there will be a flourish of product placement when Ofcom opens...
ITV 'product placement' by ITV Creative
ITV has launched its campaign to inform users about the new Ofcom...
Product placement logo and three-second rule revealed
Ofcom has released the logo that broadcasters must show during UK-produced programmes...
What brands need to know about product placement
The imminent arrival of product placement will present interesting opportunities for brands,...
Product placement to hit UK TV from Feb 2011
Product placement will be allowed in UK TV programmes from 28 February...
Product placement could hit TV screens in 2011
Broadcasting regulator Ofcom has published proposals which could allow product placement and...
Advertisers told product placement will not replace prop placement
LONDON - The anticipated lifting of the ban on product placement on...
ISBA Conference: Tory culture minister pledges less regulation for ITV
LONDON - The Conservative Party would look to relax the regulation that...
Product placement green-light a 'victory for common sense', says ITV
Spend on product placement on TV will build steadily from the autumn...
Government unveils plans for product placement on TV
LONDON - The government has detailed its plans for introducing television product...
ISBA joins lobby against TV product placement
LONDON - The Incorporated Society of British Advertisers has made the surprising...
Lobbyists slam product placement consultation
LONDON - The government has been accused by health and education groups...
Government moots product placement "tax"
LONDON - The government could introduce a levy on product placement if...
ITV supports product placement consultation
LONDON - ITV has said it welcomes today's announcement that the Department...
Government launches consultation on TV product placement
LONDON - The Government has launched a public consultation into whether to...
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