Why all the fuss about social TV?
07 February 2012
Media Week
The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive circulation rises over the last 31 years, but group chief executive Andrew Rashbass expects global print sales to fall for the first time in 2012, so why is he "delighted"?
This week, Alun Williams, group publishing director at Hearst-Rodale, anticipates the first edition of Women's Health to hit the newsstands, goes for a posh curry at The Red Fort, and admires David Beckham's (circulation) pulling power.
Automotive ads reigned triumphantly once again at this year's Super Bowl, with Honda and Volkswagen among the most popular.
This week Out and About has pictures from the Newspaper Marketing Agency ANNAs, drops in on the celebs at IPC Media's InStyle Bafta Best of British Talent party at Shoreditch House and attends the MSN refresh party.
Starcom MediaVest Group has been awarded the £4m media planning and buying business for Tata Global Beverages brand Tetley tea in a final shoot out between the Publicis-owned agency, MediaCom and Manning Gottlieb OMD.
The Economist is the magazine industry's undisputed star performer, achieving 61 consecutive...
Rachael Wheeler, head of sponsorship and branded content at Channel 5, would...
Virgin Media finished 2011 with 435,000 customers for TiVo, the "Sky+ on...
Bauer Media is significantly investing in the development and training of its...
This week, Alun Williams, group publishing director at Hearst-Rodale, anticipates the first...
Clients from companies including Red Bull, Harrods and Procter & Gamble will...
Gap, the clothing brand, has become the first advertiser to use a...
Mirror Group Digital has revamped Mirror Online with a raft of additional...
Television broadcasters are working hard to offer advertiser solutions that go beyond...
Stuck in one of the worst recessions of all time this year's...
Part two of recruitment specialist Sylex's annual salary survey focuses on what...
MediaCom's new managing director is as much a hard-worker as she is...
Clear Channel's chief executive Matthew Dearden tells Media Week that rather than...
As media owners seek to monetise their social media strategies, Mike Fletcher...
Smartphones have the potential to unlock real consumer engagement, but marketers have to be careful not to alienate their audience.
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