The quirky, wonderful and eye-widening world of C2
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The quirky, wonderful and eye-widening world of C2

Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...

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PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist

PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist

PHD and MediaCom are the most shortlisted agencies in the 2016 Thinkbox TV Planning Awards, run with Campaign, which will be judged next week.

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ISBA's media transparency contracts under fire from agencies

ISBA's media transparency contracts under fire from agencies

ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.

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Who cares what your story is...
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Who cares what your story is...

Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play

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If Tarantino told brand stories
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If Tarantino told brand stories

Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending

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The full stack of story-making
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The full stack of story-making

Production houses, PR consultancies, ad agencies... they all want ownership of the content marketing space. But only those delivering the whole enchilada will prevail

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Our winter of dis-content
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Our winter of dis-content

The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want people to pay attention

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Content: le grand unificateur
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Content: le grand unificateur

The beauty of content is its ability to aggregate all of the digital disciplines. But only those stories told with the consumer in mind will make an impression

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How brands can live happily ever after
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How brands can live happily ever after

Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and play the shining knight in their very own enchanting tale.

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The Art of Storytelling
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The Art of Storytelling

We have gathered some of the best brains in the business to share their thoughts on the art of storytelling.

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Ogilvy & Mather and WPP top Effie Index

Ogilvy & Mather and WPP top Effie Index

Ogilvy & Mather has been named as the most effective ad network in the world by the Effie Index, while its owner, WPP, was named the most effective holding company for the fifth year in a row.

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Things we like: Game of Thrones coverwrap

Things we like: Game of Thrones coverwrap

Commuters and fans of Game Of Thrones were treated to a copy of The Westeros Gazette on Monday, thanks to Metro and Sky Atlantic.

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WPP revenue up 10.5% despite marketing taking 'back seat' for clients

WPP revenue up 10.5% despite marketing taking 'back seat' for clients

WPP, the owner of Group M and Ogilvy & Mather, has reported a 10.5 per cent increase in revenue year on year to £3.08 billion for the first quarter of 2016.

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Rick Hirst joins Carat as CEO

Rick Hirst joins Carat as CEO

In a rare move, Mcgarrybowen's UK boss takes charge of sister media agency.

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Brexit blamed for fall in TV adspend

Brexit blamed for fall in TV adspend

TV insiders are blaming clients' anxiety over the Brexit vote for a bigger-than-expected fall of up to 7 per cent in the TV ad market in April and have revised down forecasts for the year.

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