UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today.
AOL has hired Alex Macnamara, the managing director of Tremor Video, for its newly created role of head of multiagency sales in London.
Free-to-air commercial TV in Europe is experiencing a decline in adspend with fewer young people tuning in and greater competition from Pay TV broadcasters, according to Enders Analysis.
Trebor's new TV ad, its first in more than a decade, explains why choosing between the brand's soft and extra strong mints is a matter of family honour.
Britain's Got Talent boasted even higher ratings on Saturday than its launch the week before, with 11.7 million viewers watching during its peak.
Johnny Hardstaff, a director at Ridley Scott Associates who last year made ads for Kenco and The Royal Marines, is moving to Academy.
The decision by the Daily Express owner, Richard Desmond, to donate £1.3 million to Nigel Farage's UK Independence Party has been slammed as "sick-making" by the National Union of Journalists (NUJ).
Grant Millar, the chief executive of ZenithOptimeda, will chair this year's Media360 on 4 and 5 June, the annual gathering for clients and media practitioners.
Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.
Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.
Kathmandu, the outdoor clothing and camping retailer, is sponsoring adventure shows on the Discovery Channel, Quest, and DMAX.
Bloomberg Media today announced Microsoft as its advertising partner for the Bloomberg Hub, its news and data installation at London City Airport.
Arnold Schwarzenegger and Sylvester Stallone's rivalry spans decades but has mellowed as the stars have aged. Campaign attempted to reignite the conflict by pitting the pair's recent UK ads against each other.
Brands continue to persist in reducing women to the sum of their appearance and Dove's latest Choose Beautiful campaign is no different, argues Tom Ellis-Jones, business director at Zak Media Group.
Spike UK, the new Viacom channel, launched last night and attracted an average of 89,000 viewers - a 0.67 per cent share of the overall audience.
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