Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.
Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.
If there is one thing that's pretty much guaranteed about any TV show that features ad agencies, it's that they will be made to look like feckless, vainglorious fools.
ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches next month with Diet Coke as its main sponsor.
Alistair MacCallum has been named the first chief executive of Omnicom's M2M.
Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV.
There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recession, but it has come at a cost.
Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.
Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.
News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London.
A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.
Virgin Trains has pumped £8 million into an integrated campaign, as part of a new strategy to refocus on its brand.
Is the success of native advertising sustainable?
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