Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind...
PHD and MediaCom are the most shortlisted agencies in the 2016 Thinkbox TV Planning Awards, run with Campaign, which will be judged next week.
ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.
Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play
Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending
Production houses, PR consultancies, ad agencies... they all want ownership of the content marketing space. But only those delivering the whole enchilada will prevail
The content we produce has to be more provocative and culturally relevant than another avocado recipe if we really want people to pay attention
The beauty of content is its ability to aggregate all of the digital disciplines. But only those stories told with the consumer in mind will make an impression
Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and play the shining knight in their very own enchanting tale.
We have gathered some of the best brains in the business to share their thoughts on the art of storytelling.
Ogilvy & Mather has been named as the most effective ad network in the world by the Effie Index, while its owner, WPP, was named the most effective holding company for the fifth year in a row.
Commuters and fans of Game Of Thrones were treated to a copy of The Westeros Gazette on Monday, thanks to Metro and Sky Atlantic.
WPP, the owner of Group M and Ogilvy & Mather, has reported a 10.5 per cent increase in revenue year on year to £3.08 billion for the first quarter of 2016.
In a rare move, Mcgarrybowen's UK boss takes charge of sister media agency.
TV insiders are blaming clients' anxiety over the Brexit vote for a bigger-than-expected fall of up to 7 per cent in the TV ad market in April and have revised down forecasts for the year.
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