Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.

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Why have mutual respect when you can have mutual disrespect?
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Media business rankings

Media business rankings

19 September: No changes this week, with MEC remaining at the top.

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Havas Media wins broadband brief

Havas Media wins broadband brief

Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.

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Should agencies appear on television?

Should agencies appear on television?

If there is one thing that's pretty much guaranteed about any TV show that features ad agencies, it's that they will be made to look like feckless, vainglorious fools.

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Diet Coke to sponsor ITV's new entertainment channel

Diet Coke to sponsor ITV's new entertainment channel

ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches next month with Diet Coke as its main sponsor.

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MacCallum named M2M chief executive

MacCallum named M2M chief executive

Alistair MacCallum has been named the first chief executive of Omnicom's M2M.

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Things we like: UM creating Jack Rocks
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Should the licence fee be scrapped?

Should the licence fee be scrapped?

Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV.

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Technology has improved our processes, but what about the killer insights?

Technology has improved our processes, but what about the killer insights?

There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recession, but it has come at a cost.

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Study finds TV and digital outdoor best at 'making brands famous'

Study finds TV and digital outdoor best at 'making brands famous'

Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.

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Dentsu Aegis Network appoints Mark Hollinshead as non-exec director

Dentsu Aegis Network appoints Mark Hollinshead as non-exec director

Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.

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Boris Johnson welcomes 'benevolent' Murdoch and News UK to London Bridge

Boris Johnson welcomes 'benevolent' Murdoch and News UK to London Bridge

News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London.

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Virgin Media ad starring Usain Bolt banned

Virgin Media ad starring Usain Bolt banned

A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.

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Virgin Trains spends £8 million on advertising to refocus on its brand

Virgin Trains spends £8 million on advertising to refocus on its brand

Virgin Trains has pumped £8 million into an integrated campaign, as part of a new strategy to refocus on its brand.

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