BT was busiest TV advertiser in January

BT was busiest TV advertiser in January

BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time.

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Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise releases letter sent to FT journalist to dispute 'ad threat' claim

Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers.

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UTV names George Galloway and Paul Ross among TalkRadio presenters

UTV names George Galloway and Paul Ross among TalkRadio presenters

TalkRadio, the new station being launched by UTV Media next month, has announced George Galloway, Paul Ross and Julia Hartley-Brewer among its roster of presenters.

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Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl

Doritos, Pepsi and Pokemon most mentioned brands during Super Bowl

Doritos was the most mentioned brand on social media during the Super Bowl, according to research by social media analytics service Brandwatch.

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Six Nations 2016: Why it's never been easier to target rugby fans

Six Nations 2016: Why it's never been easier to target rugby fans

The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.

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UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

UK Super Bowl fans on social media: Paddy Power and FA are most followed brands

Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.

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Campaign Viral Chart: Heinz Super Bowl ad in top spot

Campaign Viral Chart: Heinz Super Bowl ad in top spot

The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.

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Arena hits jackpot with Win Cash Live's seven-figure media account

Arena hits jackpot with Win Cash Live's seven-figure media account

Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account.

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Vogue launches biggest ever March issue with 275 pages of ads

Vogue launches biggest ever March issue with 275 pages of ads

Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue - the largest number in a March issue in the 100-year history of the magazine.

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OMD UK forms new senior digital team

OMD UK forms new senior digital team

OMD has completed a restructure of its senior digital leadership team after making a series of new hires and internal promotions.

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Sony Pictures global media moves to OMD

Sony Pictures global media moves to OMD

Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands.

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Is data the new sugar?

Is data the new sugar?

We have only recently woken up to the risks of sugar consumption. Is this also the case with data, Gurjit Degun asks.

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Things we like: Facebook's mobile growth

Things we like: Facebook's mobile growth

The reinvention of Facebook as a mobile-first company has been little short of sensational.

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Trust under threat: Bob Wootton's advice as he leaves the ISBA

Trust under threat: Bob Wootton's advice as he leaves the ISBA

As he prepares to step down from ISBA after two decades, Bob Wootton warns of an erosion of trust and other areas of contention among brands, agencies, media owners and audiences.

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Behind the BBC's new in-house agency

Behind the BBC's new in-house agency

A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has set up an in-house unit to get sparks flying and take on 4Creative. Here, its boss speaks to James Swift.

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