This week, Jenny Biggam, the co-founder of independent media agency the7stars, has office-moving issues, feels her age keeping up with the youth magazine market, and loses a tenner on The Sun on Sunday.

My Media Week: Jenny Biggam

With the launch of the Sunday edition of The Sun due this weekend, Media Week asked tabloid newspaper readers if they would buy the new red top and its chances of success.

VIDEO: Public reaction to the Sunday Sun

The announcement of the launch of The Sun on Sunday this Sunday (26 February) on the front page of its weekly sibling this morning, has encouraged media agencies to inform their clients, Media Week gauged agency reaction.

Media agencies welcome imminent Sun on Sunday launch

Rupert Murdoch's long-awaited confirmation that News International would be launching a Sunday edition of The Sun "very soon", will undoubtedly give the Sunday market the kick up the backside many observers believe it needs.

Sun on Sunday 'has potential to do massive numbers'

Rupert Murdoch has told Sun staff that the Sun on Sunday will be launched "very soon".

Murdoch promises Sun on Sunday 'very soon'

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era.

A view from the top: Magazine leaders give their take on the ABCs
 

Latest News

Jenny Biggam: co-founder of the7stars

My Media Week: Jenny Biggam

This week, Jenny Biggam, the co-founder of independent media agency the7stars, has office-moving issues, feels her age keeping up with the youth magazine market, and loses a tenner on The Sun on Sunday.

 
 

ASA clears Channel 4's 'Bigger. Fatter. Gypsier' ads

Channel 4's controversial ad campaign for TV show 'Big Fat Gypsy Weddings'...

 
 

NI ramps up support for Sun on Sunday as details drip out

Rupert Murdoch's News International is ramping up support for The Sun on...

 
 

Vogue iPad app to go monthly in September

Vogue's iPad app is to go monthly in September as part of...

 
 

BSkyB ad banned for misleading 'just for you' line

BSkyB has had an ad for its movie channels and broadband service...

 
 

Aegis to pay up to £228m to bulk up Isobar North America

Aegis has agreed to pay £79m upfront and a performance-related total sum...

 
 

My Media World: Mike Parker

Mike Parker, director of sponsorship at Carat, has appeared on the small...

 
 

Former men's mag execs launch digital lifestyle mag

Former FHM editor Anthony Noguera and other big names in the men's...

 
 

Google bolsters finance site with real time LSE data

Google has signed a deal with the London Stock Exchange (LSE), which...

 
 
 
 

Features & Analysis

Sector Analysis: Television in 2012

Television broadcasters are working hard to offer advertiser solutions that go beyond...

 

Media Salary Survey Part 1: Media agencies

Stuck in one of the worst recessions of all time this year's...

 

Media Salary Survey Part 2: Media owners

Comments (1)

Part two of recruitment specialist Sylex's annual salary survey focuses on what...

 
 

Media's glamour puss is out to prove her mettle

MediaCom's new managing director is as much a hard-worker as she is...

 

Media Agenda: Matthew Dearden on the out-of-home sector

Clear Channel's chief executive Matthew Dearden tells Media Week that rather than...

 

Trend Report: How do media owners monetise social media?

Comments (3)

As media owners seek to monetise their social media strategies, Mike Fletcher...

 
 
 
 
Smartphone advertising: the not very good, the very bad, and the generally quite ugly

Smartphone advertising: the not very good, the very bad, and the generally quite ugly

Smartphones have the potential to unlock real consumer engagement, but marketers have to be careful not to alienate their audience.

 
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