Power users should offer Twitter something in return

Power users should offer Twitter something in return

Twitter's new chief executive must value relationships as well as traffic, says Martin McNulty, the chief of digital marketing agency Forward3D.

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ITV's ad revenue climbs 5 per cent in first half of 2015

ITV's ad revenue climbs 5 per cent in first half of 2015

ITV delivered strong financial results for the first half of the year as ad revenue rose by 5 per cent.

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Bauer Media UK raids Argos and Viacom to strengthen digital division

Bauer Media UK raids Argos and Viacom to strengthen digital division

Bauer Media UK has made four appointments for the newly created roles of chief technology officer and heads of social, analytics and search for Xcel Media, its digital arm.

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UK adspend reaches record high in Q1

UK adspend reaches record high in Q1

UK adspend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc Expenditure.

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Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart.

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Pearson to sell Economist Group stake

Pearson to sell Economist Group stake

Pearson is in talks to sell its 50 per cent stake in the Economist within days after its sale of the Financial Times to Nikkei, with a major investor already confirming its interest in increasing its stake.

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Dave's Crackanory returns with funding from Audible

Dave's Crackanory returns with funding from Audible

Audible, Amazon's audio book arm, is sponsoring the third series of Dave's Crackanory, featuring Christopher Lloyd, Sarah Millican, Tamsin Greig, Greg Davies and Simon Bird.

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Cosmopolitan's Suzy Cox to be editor of Heat

Cosmopolitan's Suzy Cox to be editor of Heat

Bauer Media has appointed Cosmopolitan's deputy editor Suzy Cox to be editor of Heat magazine.

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Havas Media snatches back BBC media account

Havas Media snatches back BBC media account

The BBC has handed its media business to Havas Media, following a competitive pitch process.

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BT pushes free European football in major ad push

BT pushes free European football in major ad push

BT is kicking off a major ad campaign featuring Gareth Bale and David Luiz to support the launch of European football on its BT Sport channel.

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Vizeum names Charlie Ebdy head of strategy as Ian Edwards moves to Facebook

Vizeum names Charlie Ebdy head of strategy as Ian Edwards moves to Facebook

Vizeum UK, the Dentsu Aegis Network media shop, has promoted Charlie Ebdy to head of strategy.

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Immediate Media raids Tesco and eBay for new senior roles

Immediate Media raids Tesco and eBay for new senior roles

Immediate Media has hired Francois-Régis Coumau, the general manager for continental Europe at eBay, for the newly created role of group managing director.

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The next-gen crisis: are we failing to discover, develop and retain the diversity of talent required to be the next marketing leaders?
[Sponsored feature]
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Bloomberg Media hires Allan Wai as first global commercial creative director

Bloomberg Media hires Allan Wai as first global commercial creative director

Bloomberg Media has appointed Allan Wai as its first global commercial creative director.

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Tencent's success story
[Sponsored feature]

Tencent's success story

Steven Chang, corporate vice president of Tencent, talked to Atifa Silk, brand director of Campaign Asia, at the Cannes Lions festival. They discussed the swift rise of Tencent and the changing behaviour of the consumer in China.

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