Media360 2013 engages hearts and minds
14 June 2013
Media Week
Depending on who you speak to, and at what point during the festival, the Lions' importance changes.
Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
Ogilvy & Mather London bagged Gold Lions for all eight of its...
UK media companies covered themselves with glory at this year's Media Lions...
VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in...
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled...
Catch up with the action in Cannes, including sessions from speakers including...
Müller Dairy's recently relaunched Amore yoghurts will sponsor Channel 4's new documentary...
News Corporation's publishing assets fell on their first day of trading on...
Karmarama's London office is the setting for tonight's episode of 'The Apprentice',...
After six months in beta, staff at Omnicom agency PHD will come...
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled...
It was the first time Craig Inglis, director of marketing at John...
Day two of the Cannes Lions International Festival of Creativity featured winners,...
As a multiplatform brand for rock music enthusiasts, Team Rock is looking...
Arena's new chief executive is ready to work alongside, rather than against,...
As AOL launches Be On and YouTube just gets bigger, should conventional...
Can apps such as Blippar drive revenue for TV advertisers or are...
In a rare interview, the Daily Mail and General Trust owner lays...
The service aims to move the company further upstream with the lure...
Broadchurch, a ratings and social media smash, may force some to reappraise...
The Twitter and Publicis Groupe partnership suggests a renewed focus on live...
Fresh from its 2012 awards success and impressive new-business run, Manning Gottlieb...
Industry leaders gathered at Newsworks' first-ever forum to share thoughts on future-facing...
The company claims to provide the most accountable outdoor measurement system ever....
The upsurge in mobile adspend last year suggests a nascent sector that...
Microsoft has promoted Andy Hart, general manager of its advertising and online...
Trevor Beattie recently announced the death of the 30-second TV ad, to...
The publisher adopts model similar to that of The New York Times,...
Having steadied the ship since her surprise appointment as ITV's commercial chief...
Weve, a joint venture by the UK's biggest mobile operators, aims to...
It's not just analogue radio but other digital technologies that could stunt...
IPG Mediabrands' UK and Ireland chief executive, Andy Jones, aims to galvanise...
Northern & Shell's TV Pick went on sale in more than 50,000...
A newspaper veteran who is also credited with transforming BLM, Ian Clark...
In an era of declining print sales, Chris Blackhurst knows advertising will...
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