Five tips for successful vlogger marketing

Five tips for successful vlogger marketing

The latest Advertising Standards Authority ruling against Proctor & Gamble's Beauty Recommended vlogger content marks a new era for branded collaborations.

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Instagram to roll out carousel ad platform

Instagram to roll out carousel ad platform

Instagram, the photo sharing social media site, is rolling out its carousel ad platform globally to help brands be more creative and "push the boundaries" with their ads.

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Neptune ascends White Cliffs of Dover for National Trust campaign

Neptune ascends White Cliffs of Dover for National Trust campaign

Roman god Neptune erupts from the breaking waves that pummel The White Cliffs of Dover, towering hundreds of feet, holding his trident aloft, thanking the public for supporting the National Trust's save-the-coast campaign, and then popping back under the breaking waves.

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Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

Vintage Unilever and John Lewis ads in 1920s newspaper promotion of Poirot mystery

A newspaper warning of the 'Monogram Murders' is being handed out to Londoners, with the publication resembling a 1920s paper and even including ads from the era from the likes of Unilever, John Lewis and Fortnum & Mason. The murders, of course, are fictitious but are being used to promote and are the subject of HarperCollins' new Hercule Poirot mystery.

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Tech viewpoint on festivals
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Route's 'Mary Meeker' study reignites debate

Route's 'Mary Meeker' study reignites debate

Do the findings, which suggest some media get more than their fair share of adspend, bear scrutiny? By Arif Durrani.

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TV revenues look set to outstrip predictions

TV revenues look set to outstrip predictions

TV is enjoying a far stronger advertising year to date than had been predicted, with growth across all major advertising categories.

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Things we like: MTV, MailOnline and 6Tribes

Things we like: MTV, MailOnline and 6Tribes

Some things in the media business we liked in the week up to 29 May, and one thing we didn't...

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Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell promotes Chris Kelly to replace Jane Putley

Northern & Shell, which publishes OK! Magazine and the Daily Express, has promoted Chris Kelly to head of print, replacing Jane Putley who is leaving in June to join News UK as head of news.

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From gatherers to hunters
[Sponsored feature]

From gatherers to hunters

Through the rise of social networking, technology has transformed media recruitment - but, even in the field of IT employment, it remains very much a people business.

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Johnson & Johnson reviews global media

Johnson & Johnson reviews global media

Johnson & Johnson has called a global review of its media planning and buying business, putting GroupM's Primus on alert in the UK.

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From window to shop: YouTube woos brands with ecommerce plans

From window to shop: YouTube woos brands with ecommerce plans

YouTube, with its ever-expanding array of content, massive appeal and universally-accessible platform, is almost certainly a step closer to being the television of the future than whatever most of us are watching on our TV sets.

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Procter & Gamble YouTube video banned

Procter & Gamble YouTube video banned

The ad watchdog has banned a Procter & Gamble YouTube video that featured a model vlogger, for not being easily identifiable as marketing communication.

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Stella Artois backs 70s-set Gallic thriller The Connection via film bursary

Stella Artois backs 70s-set Gallic thriller The Connection via film bursary

Stella Artois has launched the second phase of its film bursary, endorsing a French-made gangster movie set in the criminal underbelly of 1970s Marseilles.

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TfL pledges to 'up its game' on digital ad revenue

TfL pledges to 'up its game' on digital ad revenue

Transport for London is increasing the ad space available on its website as part of plans to grow revenue from its commercial estate.

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Blogs 

Sunday Times' Camilla Cavendish reminds us to value newsbrands

Sunday Times' Camilla Cavendish reminds us to value newsbrands

AOL's Graham Moysey on why we need to invest in people to evolve

AOL's Graham Moysey on why we need to invest in people to evolve

Time Inc UK's leader Marcus Rich: Leading the way

Time Inc UK's leader Marcus Rich: Leading the way

Print pessimism be gone: How Harry Potterfication can reinvigorate publishing

Print pessimism be gone: How Harry Potterfication can reinvigorate publishing

Why programmatic is not killing creativity

Why programmatic is not killing creativity

Was the value of the election poster realised?

Was the value of the election poster realised?

Cinema advertising is at the top of its game

Cinema advertising is at the top of its game

Media Week celebrates 30 years in style

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Hooray for Hollywood: Film stars make welcome strides in TV ads

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What influence have newsbrands had in the 2015 General Election?

Election 2015: Where do people get their news?

Election 2015: Where do people get their news?

Commercial radio: bigger than ever and sound commercial sense

Commercial radio: bigger than ever and sound commercial sense

Watch: The Martin Sorrell interview

Watch: The Martin Sorrell interview

England cricket team's demise holds a warning for adland

England cricket team's demise holds a warning for adland

What does Google's shift towards mobile-friendly rankings mean to your business?

What does Google's shift towards mobile-friendly rankings mean to your business?

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