Capital One Cup Final in Twitter Amplify campaign

Capital One Cup Final in Twitter Amplify campaign

Capital One is going to provide football fans with live replays during and after its cup final on Sunday as part of a Twitter Amplify campaign.

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TV viewing declined 4.5% in 2014

TV viewing declined 4.5% in 2014

Total TV viewing declined by 4.5 per cent in 2014, as heavy viewers watched less telly, and viewing on computers and mobile devices failed to compensate for the decline on the main set.

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Campaign Viral Chart: Adidas takes top spot

Campaign Viral Chart: Adidas takes top spot

The Adidas ad encouraging people to do their best to win at their sport has reached the top of the chart.

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PHD retains Sainsbury's £60m media business

PHD retains Sainsbury's £60m media business

Omnicom's PHD has retained Sainsbury's £60 million media planning and buying business after a competitive pitch against Group M agencies Maxus and MediaCom, and Publicis Groupe's ZenithOptimedia.

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Mazda backs ad-funded documentary on Sky 2 with Richard Parks

Mazda backs ad-funded documentary on Sky 2 with Richard Parks

Mazda, the car manufacturer, has funded a documentary about an eight-hour endurance race run by Mission Motorsport, the wounded veterans' charity.

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OMD launches Newsroom

OMD launches Newsroom

OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives.

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Carat UK and Carat Global join forces in London

Carat UK and Carat Global join forces in London

Carat is merging its Carat UK and Carat Global Management businesses to form one UK hub.

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C4 hopes ad-funded overtures will bear fruit

C4 hopes ad-funded overtures will bear fruit

Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.

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Media business rankings

Media business rankings

27 February 2015: Mindshare is a new entry after capturing Evans Cycles.

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Why we're loving: James Massiah, poet
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Things we like: Gogglebox, Clear Channel and Grazia
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Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.

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PHD celebrates 25th anniversary with yearbook microsite

PHD celebrates 25th anniversary with yearbook microsite

PHD is celebrating its 25th anniversary with a "25 yearbook" microsite featuring people who have worked at or with the agency.

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The end of cold calling?

The end of cold calling?

The Direct Marketing Association has welcomed Government changes to the law today that promise to clampdown on cold callers and telesales.

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NRS Padd: Mail titles most read newsbrands

NRS Padd: Mail titles most read newsbrands

The Daily Mail & General Trust newsbrands Daily Mail, Mail on Sunday and Mail Online are collectively the most read stable of titles in the UK, according to the National Readership Survey (NRS) figures today.

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