Anne-Cécile Michaud, the global chief strategy officer at Havas Media Group, argues that the long-term brand view is in danger of becoming forgotten about in our real-time digital world.
The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company.
WPP's Group M has upgraded its forecasts for advertising revenue growth in UK to 7 per cent in both 2015 and 2016 as "bullish" adspend strongly outpaces economic growth.
Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year.
The UK media's industry's most innovative and exciting campaigns were on show last night at the Campaign Media Awards, as agencies and media owners came together to celebrate the best work of 2015.
The Economist is dishing out free insect crepes in London today as part of an experiential campaign to promote the idea of solving world hunger with alternative protein sources.
Now TV, Sky's online streaming service, is launching an ad campaign to coincide with The Sun scrapping its paywall on Monday.
MEC has appointed John Clarvis, the agency's data innovation director, to the newly-created role of creative technologist.
The critical imbalance now in the digital ad economy has created a scenario wherein the value of context and environment is in danger, says the chief executive of Maxus UK.
MEC, the WPP agency, has been named the Media Agency of the Year at the Campaign Media Awards after picking up awards in four categories.
FHM, Zoo and other lads' mags failed because "most men are using moisturiser and taking selfies" and don't want to portray a "laddish" image on social media, according to the editor of ShortList.
Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team.
Nearly half of media agencies are not able to monetise ad tech as well as traditional media, according to a new survey.
The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva.
When Sir John Hegarty planned his speech for the Digital Cinema Media Upfronts at Bafta on Monday morning, he couldn't have known quite how topical a subject the church would turn out to be.
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