Sky invests $5 million in native ad tech firm

Sky invests $5 million in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

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ESPN 'very surprised' by BT's bid for Premier League rights

ESPN 'very surprised' by BT's bid for Premier League rights

NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.

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Facebook's Sandberg: Industry must celebrate ads that celebrate women

Facebook's Sandberg: Industry must celebrate ads that celebrate women

The "Lean In" author led an Advertising Week panel that explored gender roles in global campaigns.

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Smirnoff Ice airs Africa campaign

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

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Beyond man vs. machine: how human-computer symbiosis is driving the future of big data

Beyond man vs. machine: how human-computer symbiosis is driving the future of big data

The intersection of technology and big data will drive the future of marketing innovation, writes Nicola Kemp.

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KitKat's mocking Apple tweet outperforms Oreo's Superbowl

KitKat's mocking Apple tweet outperforms Oreo's Superbowl

KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.

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Bauer Media takes Magic national as part of digital push

Bauer Media takes Magic national as part of digital push

Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.

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BBC Good Food celebrates 25 years

BBC Good Food celebrates 25 years

BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.

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Argos releases alien swan song ad

Argos releases alien swan song ad

Argos has given its alien family mascots a swan song ad before saying goodbye after three years.

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Twitter's Melissa Barnes: Get comfortable with people who don't love you

Twitter's Melissa Barnes: Get comfortable with people who don't love you

SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.

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X Factor 2013 hit by Twitter decline

X Factor 2013 hit by Twitter decline

The X Factor has suffered a 40 per cent drop in the programme's related tweets, year on year.

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Media business rankings

Media business rankings

26 September: Media rankings remain the same this week.

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Things we like: Kinetic on Tour
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You don't need a filter to see the opportunities that lie beneath Instagram
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Molson Coors retains ZenithOptimedia in UK

Molson Coors retains ZenithOptimedia in UK

ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.

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