Welcome to the age of brands as broadcasters

Welcome to the age of brands as broadcasters

With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.

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Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands' first major ad deal features George Lamb in video for Seat

Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.

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Freeview Play to launch next month

Freeview Play to launch next month

Freeview, the free-to-air TV service, is launching Freeview Play, its video on-demand and catch-up TV service, next month.

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AOL beefs up ad tech with acquisition of mobile tech firm Millennial Media

AOL beefs up ad tech with acquisition of mobile tech firm Millennial Media

AOL has confirmed its acquisition Millennial Media, the end-to-end mobile platform, for $1.75 (£1.15) per share.

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Sainsbury's to sponsor ITV drama

Sainsbury's to sponsor ITV drama

Supermarket giant Sainsbury's will sponsor ITV's Showcase Drama package in a two-year deal.

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O2 marketing director Nina Bibby on TV ads' personalised and programmatic future

O2 marketing director Nina Bibby on TV ads' personalised and programmatic future

Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. We continue with Nina Bibby, the marketing and consumer director at O2.

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PAMCo names Jan Gooding as chair and appoints Ipsos Mori for new measurement service

PAMCo names Jan Gooding as chair and appoints Ipsos Mori for new measurement service

The newly created Publishers Audience Measurement Company, PAMCo, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation.

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Maxus brings in ZenithOptimedia's Symons as head of talent

Maxus brings in ZenithOptimedia's Symons as head of talent

Maxus has appointed Rudi Symons as its first EMEA head of talent and culture.

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Most people do not know how UK newspapers are funded by advertising, reveals study

Most people do not know how UK newspapers are funded by advertising, reveals study

Consumers underestimate the contribution that advertising revenue has in funding high quality editorial, research from video advertising specialist Teads has found.

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Men's magazine sector awaits new competition

Men's magazine sector awaits new competition

Two fitness and lifestyle titles hope to succeed in a sector with declining circulations. Kate Magee asks what they can offer

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Do magazine digital editions have a future?

Do magazine digital editions have a future?

Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order

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Private Eye bolstered by 'less is more' ad approach

Private Eye bolstered by 'less is more' ad approach

The title boasts an ABC1 readership and circulation is on the up. Is it an attractive proposition for brands, James Swift asks

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Cochrane open to the Clear Channel challenge

Cochrane open to the Clear Channel challenge

The outdoor giant's chief executive is refreshingly candid about the TfL loss and its implications for the company's future, Omar Oakes writes

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It is time for agencies to stop resisting change

It is time for agencies to stop resisting change

Planning and buying teams bring strategy to life through execution; we reach audiences.

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Making good advertising requires delicate balance

Making good advertising requires delicate balance

Havas Media's Tom Goodwin misses expensive advertising: "The very act of investing in TV, buying a premium billboard, taking an ad in Vogue became brand-building... because of the cost, not despite."

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