MEC launches new global content division Wavemaker

MEC launches new global content division Wavemaker

MEC has launched a global specialist division to simplify the "complicated process" of delivering content for clients.

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Pinterest needs to work with agencies to attract brands

Pinterest needs to work with agencies to attract brands

Pinterest's real potential is adding a layer of curation for brands that don't have their own native content enabled yet, writes the head of strategic innovation at Carat.

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Twitter streaming NFL games has potential to completely change sport

Twitter streaming NFL games has potential to completely change sport

Not to slight traditional broadcasters, but they alone cannot satisfy the needs and appetites of a modern fan, says the head of Copa90.

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John Lewis, Nestlé and Tesco first UK brands to use Pinterest ads

John Lewis, Nestlé and Tesco first UK brands to use Pinterest ads

Pinterest has rolled out its Promoted Pins service in the UK, the first country outside of the US where advertising has been introduced into its model.

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Cinema adspend growth continues in 2016 despite sober forecasts

Cinema adspend growth continues in 2016 despite sober forecasts

Cinema adspend has jumped by over a quarter year on year for the first three months of 2016, according to Digital Cinema Media, after media buyers predicted 2015 would be a tough year to follow for the medium.

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ASA bans Gucci ad for featuring 'unhealthily thin' model

ASA bans Gucci ad for featuring 'unhealthily thin' model

The ad watchdog has banned an ad by Guccio Gucci, the Italian fashion house that owns the Gucci brand, for featuring a model who looked "unhealthily thin".

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Twitter adds message button to tweets

Twitter adds message button to tweets

Twitter is making it easier for users to share a tweet using its direct message function.

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M&S adds iCrossing to agency roster

M&S adds iCrossing to agency roster

Marks & Spencer has appointed iCrossing, Hearst's specialist search agency, to its agency roster after a competitive pitch.

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Google North's Alex Blaikley joins iProspect Manchester

Google North's Alex Blaikley joins iProspect Manchester

Alex Blaikley, the agency industry head at Google North, has joined iProspect Manchester in the newly created role of group head of clients.

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Richard Desmond sells adult TV channels for less than £1m

Richard Desmond sells adult TV channels for less than £1m

Richard Desmond has sold his adult TV channels business, Portland, to management in a deal worth less than £1 million.

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Media on Trial: Virgin Radio's relaunch

Media on Trial: Virgin Radio's relaunch

Virgin Radio is back on the airwaves after it was relaunched by The Wireless Group on Wednesday. The head of AV planning at Carat gives his first impressions.

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Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot

Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot

The Cookie Monster helps Apple ad attain the most-shared spot for second week running.

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Universal first to use Twitter's First View in the UK

Universal first to use Twitter's First View in the UK

Universal is the first brand in the UK to launch a campaign on Twitter's First View, a premium video offering.

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Disney leads £10m investment in Playbuzz

Disney leads £10m investment in Playbuzz

Disney is investing money in Playbuzz, the interactive online content producer, as entertainment giant looks to expand its digital media offer.

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Carat upgrades UK adspend growth forecast to 6%

Carat upgrades UK adspend growth forecast to 6%

The UK advertising market will grow by 6.2 per cent this year, Carat has predicted in its latest adspend report, up from a previous forecast of 5.5 per cent for 2016.

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