Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.
McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events.
Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.
Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect.
As consumers embrace new digital formats and platforms, print appears to be falling by the wayside. Or is it?
Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.
Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge.
We take a peek into the diary of Ian Edwards, the head of strategy at Vizeum, where the guiding principle is "simple strategy, brilliantly activated".
Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".
STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year.
Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.
Celebrity Cruises has appointed Goodstuff as its media planning and buying agency, following a four-month competitive pitch process.
TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.
Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.
Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.
- Digital Display Executive (fashion e-commerce) Farfetch London (Central), London (Greater)
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- Senior Digital Account Manager Ultimate Asset London
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