Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

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Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

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Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

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Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

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Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow 2014 is offering a £30,000 prize to whoever in the business community comes up with the best digital idea to engage consumers during and after this summer's Commonwealth Games.

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Google's revenues climb 19% to $15.4bn in first quarter

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

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Ex-M&S marketing chief Steven Sharp is consulting for WPP

Ex-M&S marketing chief Steven Sharp is consulting for WPP

Steven Sharp, the former marketing director of Marks & Spencer, is working as a consultant for WPP, which now holds both the creative and media accounts for the retailer.

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Finding the space between ecstasy and horror

Finding the space between ecstasy and horror

Walter Campbell, a creative director at TBWA\London, co-wrote Under The Skin with Jonathan Glazer (who also directed it). The two had worked together before, including on Guinness 'surfer'. The film is based on a cult novel by Michel Faber and stars Scarlett Johansson as an alien who preys on men in Scotland. Campbell tells Campaign about the movie's creative process.

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Robots aren't teaming up with art directors - they're too busy writing the news

Robots aren't teaming up with art directors - they're too busy writing the news

On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Survey. The temblor occurred at 7.23am Pacific time at a depth of 4.3 miles."

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Things we like: Don Draper's final series, IAB cleans up online ads

Things we like: Don Draper's final series, IAB cleans up online ads

Things we like this week include Mad Men, the IAB and the Media Week Awards 2014 co-chairs.

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Media business rankings

Media business rankings

18 April 2014: MEC enters the league at number one after winning BGL Group.

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Clients boost spend  in traditional channels

Clients boost spend in traditional channels

Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report.

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YouTube reveals user habits to appeal to 'older' marketers

YouTube reveals user habits to appeal to 'older' marketers

Google has released research on UK YouTube users for the first time.

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Metro launches content agency

Metro launches content agency

Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing.

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Homebase, Baileys and Camelot join the line-up at Media360

Homebase, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to attend at Brand Republic Group's 11th annual Media360 conference next month.

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