Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has said the industry needs to boost the hit rate to 100%.

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Andrew Miller to step down as GMG chief

Andrew Miller to step down as GMG chief

Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role.

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Perhaps historians make the best planners

Perhaps historians make the best planners

"Have you noticed how the best planners are often biologists?" - Rory Sutherland.

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Media needs to focus on the personal touchpoint
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Operators prepare for quad-play showdown

Operators prepare for quad-play showdown

As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes.

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Does the Outdoor Media Centre have a future?

Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.

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Media business rankings

Media business rankings

30 January 2015: No changes in the media league this week.

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Deezer in talks with ad agencies ahead of marketing push

Deezer in talks with ad agencies ahead of marketing push

Deezer, the music-streaming service, is looking for its first UK advertising agency.

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ITV and Visa sign placement deal

ITV and Visa sign placement deal

Coronation Street and Emmerdale will feature Visa's contactless payment technology for nine months from February in a six-figure deal.

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Unilever appoints PHD to global search

Unilever appoints PHD to global search

Unilever has appointed Omnicom's PHD to handle its global search account.

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History of advertising: No 119: Arthur Nielsen's Audimeter
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Things we like: Goodstuff's GoodStart, Havas and MailOnline
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Tech viewpoint on following the audience
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Advertising pays for more than today's rich media

Advertising pays for more than today's rich media

Have you ever stopped to think about what our media landscape would look like without advertising?

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Channel 5 asks Omnicom clients to seek 'independent advice'

Channel 5 asks Omnicom clients to seek 'independent advice'

Channel 5's latest salvo in its battle with Omnicom Media Group is in the form of a letter sent to the largest clients of Manning Gottlieb OMD, OMD and PHD, urging them to seek "independent advice" from media auditors about whether their TV advertising represents value for money.

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