Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.
Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.
Kathmandu, the outdoor clothing and camping retailer, is sponsoring adventure shows on the Discovery Channel, Quest, and DMAX.
Bloomberg Media today announced Microsoft as its advertising partner for the Bloomberg Hub, its news and data installation at London City Airport.
Arnold Schwarzenegger and Sylvester Stallone's rivalry spans decades but has mellowed as the stars have aged. Campaign attempted to reignite the conflict by pitting the pair's recent UK ads against each other.
Brands continue to persist in reducing women to the sum of their appearance and Dove's latest Choose Beautiful campaign is no different, argues Tom Ellis-Jones, business director at Zak Media Group.
Spike UK, the new Viacom channel, launched last night and attracted an average of 89,000 viewers - a 0.67 per cent share of the overall audience.
A lot of ads simply pass people by. There are three ways brands can change this: make an impact, build powerful emotional connections and move into branded content. Cinema has a part to play in all these
The dominance of the "visual web" may herald a new era in human communication.
17 April 2015: Total Media enters the league after landing MG and Wiggle.
Tie-ups between brands and musicians can benefit both parties, but they must tread carefully, Gurjit Degun writes.
Jeremy Tester is leaving Sky Media, the advertising sales division of Sky, after 10 years.
This week, Tammy Smulders, global executive director at Havas LuxHub (Havas Media Group's luxury consultancy) and founder & managing partner, SCB Partners, is in Milan to meet Gianni Versace's global marketing head.
Tech giant Google will be hit with an antitrust complaint by the European Commission, EU officials are expected to say today.
Exterion Media has promoted direct sales leader Tony Ramirez to the new role of local sales director.
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