Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
In my experience of management, the more senior alpha males become in an agency, the more they are attracted to making decisions based on gut instinct.
I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer.
The trends and products on show at last week's Mobile World Congress underlined the medium's growing vitality, Fetch's James Connelly reports.
Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.
06 March 2014: Arena and Mi Media are both new entries, while M/SIX wins TalkTalk Business.
Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.
Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.
Karma Communications Group is rebranding Grape Digital, the social media agency it bought last year, as Krowd.
Red Bull has extended its relationship with the UKTV channel Dave to produce an exclusive five-part series on the Red Bull Soapbox Race, which tours globally.
A tightening of the various codes on gambling ads in the autumn is the most likely outcome of the wide-ranging review of gambling advertising announced on Tuesday (4 March).
The new chairman of the Professional Publishers Association, Haymarket's Kevin Costello, was snapped last night in a picture that looked a little familiar.
Bauer Media has appointed Paul Brown, the technology director at Absolute Radio, in the new role of digital development director, in the second such appointment since Bauer Media bought Absolute Radio at the end of 2013.
The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.
Tablets offer an exciting new opportunity for premium and luxury brands, say Neil Cunningham, head of digital at specialist media shop Cream UK, and Karen Stephenson, head of client operations at Cream UK.
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