JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

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Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

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Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

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Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

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Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

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Jimmy Savile victims urged to claim compensation in new ad campaign

Jimmy Savile victims urged to claim compensation in new ad campaign

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

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Jimmy Savile newspaper ads urge victims to claim up to £60k

Jimmy Savile newspaper ads urge victims to claim up to £60k

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

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British Airways moves paid search account to Forward3D

British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

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Karmarama grabs Coppafeel! breast cancer charity account

Karmarama grabs Coppafeel! breast cancer charity account

CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account in 2010.

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M&C Saatchi's Enyi Nwosu takes global role at Mindshare

M&C Saatchi's Enyi Nwosu takes global role at Mindshare

WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.

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Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

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Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

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Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

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Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

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Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games

Glasgow 2014 is offering a £30,000 prize to whoever in the business community comes up with the best digital idea to engage consumers during and after this summer's Commonwealth Games.

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