Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 splits with Gocompare.com amid talk of Gio Compario's return

Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.

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Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to ditch 'does exactly what it says on the tin' strapline

Ronseal claims to abandon its enduring "does exactly what it says on the tin" logo for the sake of correctness in its latest campaign.

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Kathmandu to sponsor Discovery Networks adventure shows

Kathmandu to sponsor Discovery Networks adventure shows

Kathmandu, the outdoor clothing and camping retailer, is sponsoring adventure shows on the Discovery Channel, Quest, and DMAX.

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Microsoft named as Bloomberg ad partner at airport Hub

Microsoft named as Bloomberg ad partner at airport Hub

Bloomberg Media today announced Microsoft as its advertising partner for the Bloomberg Hub, its news and data installation at London City Airport.

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Last Action Hero Standing: The Campaign Poll

Last Action Hero Standing: The Campaign Poll

Arnold Schwarzenegger and Sylvester Stallone's rivalry spans decades but has mellowed as the stars have aged. Campaign attempted to reignite the conflict by pitting the pair's recent UK ads against each other.

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Dove's 'faux-inspirational' campaign renders the brand insincere and irrelevant

Dove's 'faux-inspirational' campaign renders the brand insincere and irrelevant

Brands continue to persist in reducing women to the sum of their appearance and Dove's latest Choose Beautiful campaign is no different, argues Tom Ellis-Jones, business director at Zak Media Group.

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Spike UK beats Sky Living with 89,000 average viewers on launch night

Spike UK beats Sky Living with 89,000 average viewers on launch night

Spike UK, the new Viacom channel, launched last night and attracted an average of 89,000 viewers - a 0.67 per cent share of the overall audience.

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Trending: How to get brands noticed
[Sponsored feature]

Trending: How to get brands noticed

A lot of ads simply pass people by. There are three ways brands can change this: make an impact, build powerful emotional connections and move into branded content. Cinema has a part to play in all these

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The link between the 'visual web' and gender equality

The link between the 'visual web' and gender equality

The dominance of the "visual web" may herald a new era in human communication.

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Media business rankings

Media business rankings

17 April 2015: Total Media enters the league after landing MG and Wiggle.

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Should brands collaborate more with music artists?

Should brands collaborate more with music artists?

Tie-ups between brands and musicians can benefit both parties, but they must tread carefully, Gurjit Degun writes.

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Jeremy Tester to leave Sky Media

Jeremy Tester to leave Sky Media

Jeremy Tester is leaving Sky Media, the advertising sales division of Sky, after 10 years.

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My Media Week: Tammy Smulders

My Media Week: Tammy Smulders

This week, Tammy Smulders, global executive director at Havas LuxHub (Havas Media Group's luxury consultancy) and founder & managing partner, SCB Partners, is in Milan to meet Gianni Versace's global marketing head.

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Google faces anti-competition charge by Brussels

Google faces anti-competition charge by Brussels

Tech giant Google will be hit with an antitrust complaint by the European Commission, EU officials are expected to say today.

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Exterion promotes Tony Ramirez to local sales director role

Exterion promotes Tony Ramirez to local sales director role

Exterion Media has promoted direct sales leader Tony Ramirez to the new role of local sales director.

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