The vast majority of people are now consuming two or more different types of media, the IPA's latest TouchPoints dataset has revealed.
Bauer Media has expanded its content agency Adventure, appointing Lucy Dunn, the associate editor of Grazia, as editorial director, magazine media.
The airline's spot depicting Jennifer Aniston waking from a plane nightmare was most shared this week.
Blue 449 has won the BASF media planning and buying business, its first global account since launching in March.
Sky's dominance of pay TV has led to "poor outcomes" for UK consumers, BT's chief executive has claimed, as it hopes to persuade Ofcom not to force a sell-off of its Openreach business.
On the Beach, the online holiday retailer, has appointed the7stars to its media planning and buying account.
Facebook is trialling a new range of expressions to complement its iconic 'Like' button.
AOL UK will be the exclusive content supplier to TalkTalk's online consumer portal and serve ads using its ad tech platform.
The leading brands TUI, Huawei, eBay, Moneysupermarket and Fiat Chrysler say there is strong ambition for programmatic TV advertising, so it won't be long...
Ella Eyre and Naughty Boy star in a new campaign to promote the new ITV and Mobo "Paving The Way" awards.
It only took a major international scandal (or rather the latest of many) for major sponsors to demand the resignation of the Fifa president, Sepp Blatter.
On LBC, I was asked, if I were still the editor of The Independent, would I have run the "pig's head" story about David Cameron?
The nation is hooked on watching people watch TV.
Your campaigns may be in technical breach of the regulations today, but it's reasonable to give time for companies to adapt, says the Direct Marketing Association's solicitor.
JCDecaux has announced its vision to completely digitise bus shelters in Oxford Street when it takes over the bus shelter advertising contract next year.
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