Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.
In the 17 years since the handover, Hong Kong has defied almost every prediction of its demise. It is a hub city in a region wrongly relegated to secondary status when it comes to creativity. But Asia is now exacting revenge through innovation in social media.
You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.
Should advertisers dive head first into opportunities around tailored, real-time communications, Arif Durrani asks.
Last week, the IAB hosted its first-ever content marketing conference. Clare O'Brien reports on the event's highlights.
ITV has said that it expects to outperform the market across the year as a whole, despite its total share of viewing declining by 5 per cent in the first half of the year.
1 August: The7stars breaks into the top five after winning 2 Sisters Food Group.
How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains.
HM Revenue & Customs has appointed Manning Gottlieb OMD to handle its media planning and communications channel strategy.
This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time.
It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.
Smoking rights campaign group Forest has clashed with the Advertising Standards Authority and the Department of Health over claims in a television ad that smoking can cause "mutations" in the body.
Lori Cunningham, director of digital revenues at Telegraph Media Group, is believed to be another high-profile departure at the publisher.
Maxus is the world's fastest growing media agency network over the last five years, while sibling MediaCom continues to be the biggest followed by Carat, according to agency evaluators Recma.
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