The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.
Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.
The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.
Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account.
Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue - the largest number in a March issue in the 100-year history of the magazine.
OMD has completed a restructure of its senior digital leadership team after making a series of new hires and internal promotions.
Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands.
The reinvention of Facebook as a mobile-first company has been little short of sensational.
We have only recently woken up to the risks of sugar consumption. Is this also the case with data, Gurjit Degun asks.
As he prepares to step down from ISBA after two decades, Bob Wootton warns of an erosion of trust and other areas of contention among brands, agencies, media owners and audiences.
A mix of bureaucracy and budget cuts has not been conducive to outstanding creative work emerging from the BBC in recent years. But, liberated from its restrictive outsourcing model, the corporation has set up an in-house unit to get sparks flying and take on 4Creative. Here, its boss speaks to James Swift.
E.ON, the energy company, has appointed Dentsu Aegis Network to handle its global media account.
Thirty-six women from agencies and media owners including 4Creative, Adam & Eve/DDB and MEC have been shortlisted for the IPA and Campaign Women of Tomorrow Awards.
Cadbury named a new Milk Tray Man, plus more advertising and media highlights this week
The writer Amy Grier says that FOMO, or "fear of missing out", applies to work too.
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