The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.

This week Bitch not only meets Will Smith, but also spends two days at Media360 sharing more than a few glasses of Pinot Grigio with the industry's top media agencies, clients and media owners, while admiring the planes from the windows of the T5 Hilton hotel.

Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging media technologies and will be a "big" hit in the media market, while data will play an increasingly important role in media executives' lives.

This week Out and About is enjoying Media 360 with the industry's leading agencies, clients and media owners.

After 18 months leading the broadcaster's sales team, Nick Bampton, sales director at Channel 5, has revealed the company has embraced change and is confident about the future.