With so many brands producing their own content to reach consumers in innovative ways, they will need to up their game significantly as expectations grow, says Mindshare's Adam Fulford.
Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.
Freeview, the free-to-air TV service, is launching Freeview Play, its video on-demand and catch-up TV service, next month.
AOL has confirmed its acquisition Millennial Media, the end-to-end mobile platform, for $1.75 (£1.15) per share.
Supermarket giant Sainsbury's will sponsor ITV's Showcase Drama package in a two-year deal.
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. We continue with Nina Bibby, the marketing and consumer director at O2.
The newly created Publishers Audience Measurement Company, PAMCo, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation.
Maxus has appointed Rudi Symons as its first EMEA head of talent and culture.
Consumers underestimate the contribution that advertising revenue has in funding high quality editorial, research from video advertising specialist Teads has found.
Two fitness and lifestyle titles hope to succeed in a sector with declining circulations. Kate Magee asks what they can offer
The outdoor giant's chief executive is refreshingly candid about the TfL loss and its implications for the company's future, Omar Oakes writes
Planning and buying teams bring strategy to life through execution; we reach audiences.
Havas Media's Tom Goodwin misses expensive advertising: "The very act of investing in TV, buying a premium billboard, taking an ad in Vogue became brand-building... because of the cost, not despite."
Five hundred MEC staff teamed up with the charity FareShare last week to prepare meals for 5,000 vulnerable Londoners.
Magazine publishers had high hopes for digital editions but new figures suggest a rethink is in order
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