Maxus has launched a new technology consultancy, which will help businesses make the best use of technology in their marketing.
Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.
Agencies and brands are discovering that digital and data won't solve every marketing problem, warns Hayley McRae of The Village Communications.
Google's strong core advertising business means that it is fending off Facebook - for now, says Be Heard Group's Ian Maude.
The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.
Senior managers at Cannes Lions owner Ascential are in line for multi-million pound share windfalls after it confirmed the pricing of its £800 million stock market debut.
Interpublic has bought British enterprise mobile consultancy and app developer Mubaloo for an undisclosed sum.
BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time.
Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers.
TalkRadio, the new station being launched by UTV Media next month, has announced George Galloway, Paul Ross and Julia Hartley-Brewer among its roster of presenters.
Doritos was the most mentioned brand on social media during the Super Bowl, according to research by social media analytics service Brandwatch.
The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.
Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.
The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.
Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account.
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