The importance of our imagination in media creativity

The importance of our imagination in media creativity

We must do our damnedest not to forget our child-like view of our environment, says the innovations director at Talon Outdoor.

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Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst's new-look Cosmopolitan UK to launch Snapchat channel

Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.

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Newsworks' print and digital campaign says 'nothing works like news works'

Newsworks' print and digital campaign says 'nothing works like news works'

Newsworks, the marketing body for national newsbrands, has launched a £3 million campaign in collaboration with six national newspaper groups to bang the drum for the medium.

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Pre-tax profits fall by 90% at UTV

Pre-tax profits fall by 90% at UTV

UTV Media has reported a fall in pre-tax profits of 90 per cent for the first half of 2015.

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The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

The trillion dollar question: can Facebook's virtual assistant succeed where others have failed?

Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile.

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LeoVegas to sponsor Celebrity Juice on ITV2

LeoVegas to sponsor Celebrity Juice on ITV2

LeoVegas, the mobile casino brand, has signed up to be the new sponsor of Celebrity Juice, the primetime ITV2 celebrity comedy panel show.

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What online advertisers can expect from Google Panda 4.2

What online advertisers can expect from Google Panda 4.2

Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.

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Buzzfeed appoints WPP in global ad deal

Buzzfeed appoints WPP in global ad deal

Digital news site Buzzfeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP.

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'Media Eyes' billboards track consumers' ages in Birmingham

'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

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Primesight pulls out of Eye Airports deal

Primesight pulls out of Eye Airports deal

Primesight has withdrawn from talks to buy Eye Airports, the airport advertising specialist.

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How's your pace-layering going?

How's your pace-layering going?

During a recent, relatively painful pitch process, one of the clients confided in me that they had used a "bullshit bingo" card to help them judge the chemistry session.

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WPP reports surge in pre-tax profits but warns of 'misplaced' optimism

WPP reports surge in pre-tax profits but warns of 'misplaced' optimism

WPP, the world's largest advertising holding company, has reported pre-tax profit of £709.7 million in the first half of 2015, up 44.5 per cent year-on-year.

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OOH advertisers can make our cities better places

OOH advertisers can make our cities better places

Clear Channel International's chairman and chief executive says outdoor ads are much more than a Faustian pact between the industry and town halls.

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Visa picks Starcom to run global media account

Visa picks Starcom to run global media account

Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch.

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Iremonger becomes iCrossing CEO after Paul Doleman exits

Iremonger becomes iCrossing CEO after Paul Doleman exits

Hearst Corporation has promoted Mark Iremonger to become the chief executive of search marketing specialist iCrossing's UK division.

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